Designing innovative
experiences for customers
around the world.
CONNECT
Customer insights
Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics
INNOVATE
User-centered experiences
Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and testing
ENGAGE
Visual communication
Creative strategy
User-focused content
Interactive copywriting
Design: Visual . Motion
Marketing concepts
Design Thinking
RESEARCH
Research the challenge, customers and metrics.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Brand Portal
Created a new responsive web experience
and design system structure for all Apple brands
across desktop, tablet, and mobile.
Animation
Interactive elements and page
animation samples.
Apple Support
Designed new Apple Support Ecosystem
for customers to Get support, Manage devices,
and Track products across web and mobile.
My Account
Designed responsive web experience for
My Support Account enabling users to manage
their Apple products all in one place.
Marcom
Conceptualized new campaign ideas, including photo research, copywriting, and design.
Brand Strategy
The Creator
This brand archetype is driven to turn ideas into reality.
Motto
If you can imagine it, you can create it
Personality
Innovative
Experimental
Creative
Passionate
Application
Creative brand and company
Sees the big picture
Meaningful, creative experience
Help consumers express their individuality
Brand Attributes
Innovative
Exclusive
Intuitive
Genuine
Empowering
Original
Visual Language
Sleek
Modern
Timeless
Minimal
Clear
Engaging
Results
Seamless experiences to support customers around the world.
