Creating the future
of technology, products,
and experiences.
MOBILE . WEB . APPS . SOFTWARE . WATCH . TV . AI . VR . AR . MARKETING
Worldwide Travel
Design Mission
Launch innovative global experiences
that respond to customer needs and emotions
to make a positive impact in people’s lives.
Process
Research
Examine user data and create a unified strategy.
Empathize
Understand what customers think, feel, do and say.
Define
Analyze user pain points, wants and needs.
Ideate
Explore innovative solutions and sketch ideas.
Prototype
Build solutions into testable models or prototypes.
Validate
Get customer feedback
and evolve ideas.
Design Sprints
Workshop
Strategize
Business goals
Global product vision
Marketing strategy
DAY 1
Empathize
How might we’s
Affinity mapping
User interviews
DAY 2
Define
User personas
Journey mapping
Success metrics
DAY 3
Ideate
Sketches
Product architecture
Ideal solutions
DAY 4
Prototype
Storyboards
Wireframes and designs
Prototypes
DAY 5
Validate
User testing
Product roadmap
Engineering
DESIGN & Leadership
Empower teams to be their best. Create a space that fosters creativity, collaboration, and innovation.
Highlights
Built and led teams of 3 – 30+
Designed 50+ products and experiences
360° results and success
MOBILE . WEB . APPS . SOFTWARE . WATCH . TV . AI . VR . AR . MARKETING
Galvagnized
SENIOR DESIGN LEAD & CREATIVE DIRECTOR, 2017 – PRESENT
Driving product, interactive, and design
innovation for global Fortune 10 companies across
mobile, web, and new technologies.
Apple, Lexus, Toyota, Walmart …
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING . MARKETING
NBCUniversal
PRODUCT DESIGN DIRECTOR, 2018
Directed creation of new products and experiences
across entire ecosystem and started new innovation lab
to explore next generation of design and technology.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Apple
SENIOR UX DESIGNER & LEAD, 2016 – 2017
Designed global experiences for 500+ million users,
including innovative customer support solutions across all
touchpoints and complex backend content systems.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Disney
SENIOR UX & DESIGN DIRECTOR, 2015 – 2016
Spearheaded creation of new Disney store
mobile app across iOS and Android, increasing sales
and 5 star user ratings in app store.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Surya Success
HEAD OF DESIGN & CREATIVE DIRECTOR, 2013 – PRESENT
Launched global platform for entrepreneurs
to build a world-class brand, create online video courses,
and achieve peak performance and health.
E-LEARNING SYSTEM . Mobile App . In-Flight Interface . Apple Watch
Warner Bros.
UX & DESIGN DIRECTOR, 2007 – 2015
Drove launch of global initiatives and next
generation experiences featured at CES, Google Keynote,
and the Wall Street Journal.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING . MARKETING
WarnerBros.com
New personalized search and discovery experience.
Flixster Social
1st social entertainment discovery platform and social network.
Google Keynote
Mobile app design featured at Mobile World Congress.
YouTube Movies
Personalization ideas and design for creation of YouTube Movies.
Photo App
1st cross-platform photo sharing application.
TV Interfaces
Next-generation TV and second screen experiences.
Volkswagen
PRODUCT & CREATIVE DIRECTOR, 2005 – 2007
Headed successful launch of GX3, first 3-wheeler
concept car unveiled at LA Auto Show, and next generation
Jetta, Touareg, and Passat featured at SEMA Show.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . ENGINEERING . BRANDING . MARKETING
ADDITIONAL EXPERIENCE
Interactive
Art Director
Clients
•Intel
•DirecTV
•Herbalife
•Publicis
Bachelor's Degree
University of California
Los Angeles
Design
• Graphic, digital, and interactive
• Experience design and engineering
• Human-computer interaction (HCI)
• Visual communication
Continuing Education
Art Center
College of Design
Design
• Advertising
• Brand creation
• Industrial
• Transportation
