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Case Study Template

Creating the future
of leadership.

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New eLearning technology and white label solution to create user centered online courses.

 
 

DEFINE

Problem

Stress causes a multitude of neurophysiological imbalances. Today’s professionals and business executives go through high levels of pressure and stress, which has a negative impact on their health, performance, success, and results. 

 

ENVISION

Solution

Invented a pioneering eLearning system for peak performance and stress management designed to improve the body's biochemistry and cognitive function, while maximizing leadership, health, and success. 

 

CREATE

Results

Cross-platform interactive learning with monthly themes, weekly modules, daily exercises, quick progress tracking, and a white label solution for companies, universities, and entrepreneurs to develop online courses under their brand.
 

 
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Role

Built company from ground up
Strategized and researched
Invented concept and platform
Sourced, hired, and led teams
Created experience and programs
Directed product development
Launched and drove marketing


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Team

Created and led team of 30
Strategy
User experience
Design
Copywriting
Engineering
Marketing
Creative


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Achievements

Cross-platform
eLearning technology

Responsive website
Mobile application
Apple watch app
In-flight interface
Backend dashboard
Data visualization


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White Label Solution

Created a global eLearning system as a white label solution for corporations, universities, and entrepreneurs to develop customized online courses and programs under their own brand name.


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Online Courses

Designed user-friendly online courses with monthly themes and weekly modules, integrating daily exercises, progress tracking, and corporate workshops to help clients quickly overcome stress and achieve peak performance, health, and success.

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Designing a human experience to improve people's lives.

 
 

CONNECT

Customer insights

Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics


INNOVATE

User-centered experience

Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and engineering


ENGAGE

Visual communication

Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
 


 

Design Thinking

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RESEARCH
Research the challenge, customers and metrics.

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EMPATHIZE
Understand what customers think, feel, do and say.

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DEFINE
Analyze user pain points, wants and needs.

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IDEATE
Explore creative solutions, ideas and strategies.

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PROTOTYPE
Build solutions into testable models or prototypes.

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TEST
Get customer feedback and evolve ideas.

 
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Customer Research

Performed interviews, created online surveys, and led workshops at business growth conferences to research the effects of stress on 500+ executives and professionals. Asked participants questions and gave complimentary 7-day exercises for customer feedback and insights:

• How is stress impacting your life?
• What would you like to improve in your life?
• How did you feel before/after the exercises?

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Pain Points

How is stress impacting your life?
Overwhelm
Frequent Worry
Lack of Focus
Ongoing Procrastination
Easily Irritable
Anxious or Racing Thoughts
Low Energy
Sleeping Problems
Inconsistent Moods
Health Issues

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Wants

What would you like to improve?
Energy
Productivity
Leadership
Performance
Creativity
Wealth
Prosperity
Sleep
Mood
Health

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User Journey

Strategized a simple and intuitive journey to address customer pain points and wants based on research and analysis.


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Information Architecture

Crafted a sound information architecture for an optimal customer experience and seamless navigation.


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Content Architecture

Composed a well-organized content architecture to maximize user engagement and interactive learning, integrating:

• Monthly themes
• Weekly modules
• Daily exercises
• Ongoing evaluations
• Progress tracking