CONNECT

Consumer insights

Brand strategy
User research
Persona journeys
Design: Systems
Success metrics

INNOVATE

User-centered experiences

Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Testing and engineering

ENGAGE

Visual communication

Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
 

1. CHALLENGE

Problem
Big idea
Goals
Wants
Needs

2. DELIVERABLES

Sketches
User journey
Wireframes
Architecture
Prototypes

3. LOGISTICS

Date, time, location
Sprint team (7 max)
Stakeholders
Observers
Presentation deck

4. TEAMS

Product
Research
User experience
Design
Engineering

5. LIGHTING TALKS

Business goals
Product audit
Problems we want to solve
What users want
Opportunities

6. timeline

Current state
Problems
Research
Launch plan
Sprint schedule
 

1. RESEARCH

Interviews
Surveys
Card sorts
Tree tests
Focus groups

2. UNDERSTAND

Lighting talks with expert speakers
How might we’s: opportunities
User journey mapping
Success metrics: how to measure success
Empathy: functional/emotional benefits

3. SKETCH

Get inspired from other industries
Collect your thoughts
Generate ideas (8 sketches/8 min)
Share sketches and vote
Narrow to one solution sketch per person

4. DECIDE

Present final solution sketches
Define what you want to learn
Vote and select what to prototype

5. PROTOTYPE

Storyboard
Assign tasks
Prototype

6. VALIDATE

Perform user testing
Review with stakeholders/engineers
Recap and next steps
 

DAY 1 . UNDERSTAND . SKETCH

09:00 Introductions          

09:30 Lightning Talks

11:00 How might we’s + affinity mapping

12:30 Lunch

13:30 Ideal user journey + success metrics

15:00 Crazy 8’s sketching

17:00 End of day team check-in

DAY 2 . DECIDE . PROTOTYPE

09:00 Storyboard        

10:30 Assign roles

11:00 Prototype

12:30 Lunch

13:30 Prototype

16:00 Prepare script for user testing

17:00 End of day team check-in

DAY 3 . Test . VALIDATE

9:00  Review prototypes and scripts

10:30 User testing session 1+2

11:30 User testing session 3+4

12:30 Lunch

13:30 User testing session 4+5

16:30 Debrief and next steps

17:00 End of sprint
 

COLLABORATE

Building teams

Source
Hire
Mentor
—
Inspire
Collaborate
Innovate

UNDERSTAND

Design thinking

Empathize
Define
Ideate
—
Design
Prototype
Test

DEVELOP

Testing and engineering

Tree tests
Usability tests
A/B tests
—
Frontend
Backend
CMS/CRM