Design the go-to streaming music app for wellbeing.
DEFINE
Problem
It’s becoming more challenging for music apps to:
Differentiate themselves and provide unique value
Create experiences that generate engagement and loyalty
Ensure users are not overwhelmed with content choices
ENVISION
Solution
Create a streaming music app with unique value:
Provide music to help people live a more fulfilling life
Focus on themes: healing, meditation, relationships, etc.
Create an interactive space to share music and playlists
CREATE
Results
Expanding global community sharing music with purpose:
Users can find relevant, personalized content
Music helps resolve issues people may be facing
Streaming app makes a difference in people’s lives
Team
Collaboration
Executives
Product
User experience
Product design
Research
Engineering
Marketing
CONNECT
Human experience (HX)
Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics
ENGAGE
Customer experience (CX)
Journey
Experience strategy
Customer research
Data analysis
Persona journeys
INNOVATE
Product experience (PX)
Function
Product strategy
Architecture
UX . IxD . UI design
Engineering
Design Thinking
RESEARCH
Research the challenge, customers and metrics.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Strategy Workshop
Organize strategy workshop with teams across the company to establish unified goals, streamline decisions, inspire collaboration, and evangelize future thinking.
Product Strategy
Analyze results from workshop and create product strategy roadmap for internal alignment around business goals, brand positioning, customer journey, user experience, product design, and marketing.
Design Sprints
Lead design sprints, sketch sessions, and design reviews to foster a culture of design thinking, inspire collaboration, and create successful human-centered experiences.
Customer Research
Perform a demographic, behavioral, and sociological study to determine the core needs, wants, and desires of users and create solutions aligned with customer needs and wants.
Personas
Develop key personas to create personalized customer journeys:
• Who are the ideal customers?
• What personality archetype are they?
• What does this app help them accomplish?
• How does this app make them feel?
Persona 1
Primary motivation:
Age•Gender•Marital Status•Kids•Location•Occupation•Income
Functional Benefits
The app allows me to:
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PAIN POINTS
Issues with other apps:
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Emotional Benefits
The app makes me feel:
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WANTS
Key features I want:
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Self-Expressive Benefits
The app suggests I am:
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Music
Music I like:
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Persona 2
Primary motivation:
Age•Gender•Marital Status•Kids•Location•Occupation•Income
Functional Benefits
The app allows me to:
•
•
•
PAIN POINTS
Issues with other apps:
•
•
•
Emotional Benefits
The app makes me feel:
•
•
•
WANTS
Key features I want:
•
•
•
Self-Expressive Benefits
The app suggests I am:
•
•
•
Music
Music I like:
•
•
•
Persona 3
Primary motivation:
Age•Gender•Marital Status•Kids•Location•Occupation•Income
Functional Benefits
The app allows me to:
•
•
•
PAIN POINTS
Issues with other apps:
•
•
•
Emotional Benefits
The app makes me feel:
•
•
•
WANTS
Key features I want:
•
•
•
Self-Expressive Benefits
The app suggests I am:
•
•
•
MUSIC
Music I like:
•
•
•
Customer Journey
Create engaging journeys that align with user needs and wants.
Product Experience
Design a successful product experience, including strategy, user experience, architecture, wireframes, product design, interaction, animation, prototyping, messaging, engineering, and marketing.
Mobile App
Customize your experience
Build your playlist collection
Share playlists with friends
Prototypes
Create interactive prototypes for testing and engineering.
Engineer
Develop a successful engineering roadmap in collaboration with product management and engineering.
Launch
Create a global launch strategy.
Expand
Continue evolving the app to expand the global community and help people live a more fulfilling life through music.