CONNECT

Human experience (HX)

Business strategy
User research
Persona journeys
Systems design
KPIs and metrics

INNOVATE

User experience (UX)

Product strategy
User experience
Information architecture
UX / UI design
Prototyping and testing

ENGAGE

Product experience (PX)

Design strategy
User interface
Content development
Interaction design
Engineering plan
 

Innovation

Artificial intelligence
Robotic innovation
Human-computer interaction
Universe exploration
Virtual/augmented reality
Wearable technology

360° Design

Products and platforms
User-centered experiences
Enterprise solutions
Mobile applications
Data-intensive software
eLearning systems

Results

Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue

For more than 15 years, I’ve worked with Fortune 500 companies and brands including Apple, Google, YouTube, Disney, Warner Bros., and Volkswagen.

• Headed creation + launch of 50+ products, applications, experiences

• Hired, mentored, and led teams of 3 – 30+, including goals and results

• Inspired teams to achieve peak performance, productivity, innovation, and success

• Facilitated workshops and sprints to create a culture of design thinking and collaboration

• Developed strategic vision, roadmaps, and processes, saving time and resources

• Directed product strategy, research, user experience, content, and design

• Drove quantitative/qualitative testing, prototyping, engineering, and launch planning

• Partnered with product, research, business intelligence, engineering, marketing, etc.

Expertise

Leading teams and launching innovative, high-quality products in a few months, driving entire process from:

• Vision + strategy

• Qualitative + quantitative research

• Product architecture

• Customer journey

• User experience + design (product, interaction, visual)

• Prototyping + testing

• Engineering + launch planning

Results

Led creation and launch of global:

• Products

• Platforms

• Mobile apps

• Websites

• Software

• Social networks

• Enterprise systems

Technology

Across all touch points including:

• Mobile

• Web

• Desktop

• Ecommerce

• TV

• Watch

• AI, VR, AR

About Me

TRAVEL & HUMAN EXPERIENCE:

I’m originally from France, after which I lived in China for a couple years, where I traveled across Asia. I then lived in Egypt for many years, where I also traveled in Africa, and I then came to California to go to UCLA.

• Design firm that redefined the way people experience space, information, and architecture. Clients included:
  Intel, Mercedes, Saks Fifth Avenue, Oscars

• Automotive engineering and design company specialized in high-performance automotive and motorsports
  Volkswagen and Formula One

• Surya Success, Warner Bros, Disney, Apple, NBCU

• Thailand, Indonesia, Malaysia, Mongolia, Harbin Ice City

• Tunisia, Namibia, South Africa, Madagascar, Mauritius

Past

Past to Present:

I already had clients while I was studying, then worked in Advertising, started a Company, and was then hired by:

• Design firm that redefines the way people experience space, information, and architecture. Clients included:
  Intel, Mercedes, Saks Fifth Avenue, Oscars

• Automotive engineering and design company specialized in high-performance automotive and motorsports
  Volkswagen and Formula One

• Surya Success, Warner Bros, Disney, Apple, NBCU

Present

PRESENT TO PAST:

Fast forward to the present:

• I recently completed a successful contract with NBCUniversal, where I led the strategy, design, development of new products across entire ecosystem.

• Before that, I worked with:
  Apple, Disney, Surya Success, Warner Bros

• I’m really inspired at the thought of working with Google.

Design Philosophy

Leveraging Artificial Intelligence to design intuitive, useful, and personalized experiences that push the boundaries of innovation and respond to user emotion, needs, and wants to make a positive impact in the world and people’s lives.

Leadership Style

I lead by empowering teams and creating a space that cultivates collaboration, creativity, and innovation. I’ve developed a proven process over the years to create a unified vision and alignment across teams throughout company.

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Description

Workshops

Close collaboration with executive leadership and teams throughout the company:

• Inspire unified vision and innovation

• Establish business goals and product strategy

• Streamline decision-making

Software:

• Sketch, InVision

• Zeplin, Principle, Framer, Omnigraffle, Keynote

• Adobe CC: XD, Illustrator, Photoshop, After Effects

• Video editing: Premiere, Final Cut Pro, iMovie

• 3D software (Maya) and architectural models

• HTML, CSS, Webflow, Flash

Process

Collaborative process to create the best products/experiences:

• Strategy workshops + design sprints

• User research (user needs + pain points)

• Personas + user journeys

• Sketch sessions + storyboards

  Paper prototypes and testing

• Wireframes + user flows

• Information architecture

  Interactive prototypes and testing

• Design: UX . Interaction . Visual

  Interactive prototypes and testing

• Engineering: Development sprints (1-2 week sprints)

Research

Qualitative Research

• Interviews

• Card sorts (moderated)

• Focus groups

• Usability testing

Quantitative Research

• Surveys

• Card sorts (unmoderated)

• Tree tests

• A/B tests

STRATEGY

• Business goals?

• Internal goals?

• Where are we now?

• What problems do we want to solve?

• Where do we want to go?

• How do we get there?

DATA & RESEARCH

• What do we know about our users?

• What do we want to know?

CUSTOMERS

• Personas

• User journeys

• Research and testing

EXPERIENCE

• Current

• Future

• Advertising

• Design system

• Personalization

PERSONALITY

• Positioning

• Attributes

• Archetype

• Promise

• Tagline

NEXT STEPS

• How do we measure success?

• Success KPIs

• Roadmap

Affinity Mapping
Group and categorize concepts and workshop results
(this can take place during or after the workshop)

Product Roadmap
Partner with product, research, business intelligence, engineering, and marketing to create a unified product roadmap

Research
Analyze research, customers, and behavioral data to understand user needs and wants + perform additional research as needed

Personas & User Journeys
Define the customers + their current and ideal journeys

Parallel tracks
Move in parallel tracks to ensure the short-term and long-term success of the products

Sketch Sessions

FUTURE VISION
Where do we want to go?
Sketch the ideal state of the product to push the boundaries of creativity and innovation

MVP VISION
What can we do right now?
Sketch what’s currently possible keeping in mind future vision, to create a product that’s scalable

Refine Sketches
Consolidate ideas and determine what to prototype and test

Design Ideation
Create designs and prototypes for user testing, thinking through Information Architecture and User Flows

User Testing
Analyze results and continue with Sketch and Design sessions accordingly

Too many meetings

Where conversations are going around in circles
(Same topics discussed over and over again)

LOW QUALITY OF WORK

Lack of alignment in user experience and product design
(Feels designed by multiple designers rather than one team)

LACK OF CLEAR PROCESS

No clear process in place so everything feels rushed
(UX not integrated into Development timeline)

Monday

• Plan the week and calibrate team

• Align personal, team, company goals

• Sketch session

TUESDAY

• Creative day, no meetings

• Give teams the space for:

  • Innovation

  • Refine sketches

  • Explore ideas

Wednesday + THURSDAY

• Regroup with all teams to share progress

• Decide what to prototype for user testing

• Launch testing plans and collaborate with engineering regarding dev roadmap

friday

• Innovation day

• Focus on future, ideal state of products

• Everything is possible, no limitations

• Designed + shipped / Headed creation + launch of 50+ products, applications, experiences

• Hired, mentored, and led teams of 3 – 30+, including goals and results

• Developed strategic vision, roadmaps, and processes, saving time and resources

• Directed product strategy, research, user experience, content, and design

• Inspired teams to achieve peak performance, productivity, innovation, and success

• Facilitated workshops and sprints to create a culture of design thinking and collaboration

• Drove quantitative/qualitative testing, prototyping, engineering, and launch planning

• Partnered with product, research, business intelligence, engineering, marketing, etc.

Senior Director / Head of Product Design & User Experience

Galvagnized

Los Angeles . 2007; 2013 – PRESENT

My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEOs, Executives, Management

Heading the strategy, creation, launch of new products/experiences:
Mobile, Web, Watch, eCommerce, TV, AR, VR, AI

• For Technology, Blockchain, and Financial companies

• Surya Success: (Current: New mobile apps for performance and wellbeing)

  eLearning technology for peak performance and success that I launched a few years back

  Mobile app, Website, In-Flight Interface, Apple Watch app to track heartbeat/breathing

  System to track cognitive, emotional, physical, and behavioral patterns / wellbeing

  White label solution for companies and universities to create online courses and videos

• Guest speaker and faculty for business leaders at business growth conferences in the past

PRODUCT DESIGN DIRECTOR

NBCUniversal

Los Angeles, CA . 2018 – PRESENT

My role: Director
Reported to: Senior Director, Product Experience
Led and managed: Strategy, Execution, People (9) product experience team
Collaborated with: CEO, Executives, Management

Led strategy, design, development of new products across entire ecosystem:
Mobile, Web, eCommerce, TV, AR, VR, AI

• Fandango, Flixster, Movie Tickets, Rotten Tomatoes

• New responsive platform for Flixster focused on discovery and personalization

• AR/VR/AI for Fandango and new mobile app for Movie Tickets

• Led product design team, including goals, professional development, and results

• Mentor teams to achieve peak performance, health, and success via online system

• Organized ongoing workshops to create unified vision, alignment, and collaboration

• Innovation lab: Creative research space to explore next generation products

SENIOR USER EXPERIENCE DESIGNER / LEAD

Apple

Silicon Valley, CA . 2016 – 2017

My role: Lead
Reported to: Senior Leadership
Led and managed: Strategy, Execution
Collaborated with: Executives, Management

Led strategy, creation, launch of products/experiences: 
Mobile, Web, eCommerce

• Worldwide experiences for 500+ million customers

• Innovative customer support solutions across all channels

• Complex and data-rich internal management systems
  
  

SENIOR USER EXPERIENCE / DESIGN Director

Disney

Glendale, CA . 2015 – 2016

My role: Director
Reported to: Vice President
Led and managed: Strategy, Execution, People (3+) UX design team
Collaborated with: C-Level, Executives, Management

Led strategy, creation, launch of products/experiences: 
Mobile, Web, eCommerce, TV, AR, VR, AI

• Disney Store: iOS & Android mobile app; Retail experience

  97% revenue increase and 5 star ratings in app store

• Global employee performance and career growth platform

• Immersive and personalized event planning platform

• AR, VR, AI: Virtual fitting rooms and augmented shopping experiences

USER EXPERIENCE / DESIGN Director

Warner Bros.

Burbank, CA . 2007 – 2015

My role: Director
Reported to: Vice President, Group Creative Director
Led and managed: Strategy, Execution, People (6 -10+) innovation team
Collaborated with: CEO, President, Executives, Management

Drove strategy, creation, launch of products/experiences featured: CES, Google Keynote, WSJ:
Mobile, Web, eCommerce, Software, TV, AR, VR, AI

• WarnerBros.com: Cross-platform experience, new ways to discover entertainment

• Flixster: 1st studio agnostic entertainment discovery engine and social network

• Google Keynote: Mobile app design featured at Mobile World Congress

• YouTube Movies: Supported creation with personalization and discovery

• Google: Explored new ways of searching and discovering content on Google

• OutMyWindow: 1st cross-platform entertainment photo sharing application. 
  Warner Bros. organized a hackathon where several teams competed to create a new cross-platform photo sharing product and build a working prototype in 24 hours. We presented the concepts to the CEO and executives. I led the winning team and was then in charge of driving the product strategy, development, and launch.

• Digital Manager: Internal tools, software, and content management systems

• BD Live, TV Companion: TV interfaces and software with second screen experiences

  The ultimate TV companion, an Advanced Play Guide Tablet that helps you find news and entertainment you actually want to watch and provides aggregated content, personalized recommendations, and community engagement.

• AI: New algorithms to discover content by mood

PRODUCT EXPERIENCE / CREATIVE DIRECTOR

RWB Automotive

Santa Monica . 2005 – 2007
Automotive engineering and design company specialized in high-performance automotive and motorsports.

My role: Director / Head
Reported to: CEO
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEO, Executives, Management

Headed strategy, creation, launch of digital/physical/interactive experiences:
Mobile, Web, Print, Digital, Interactive, Environmental

• Volkswagen GX3: First 3-wheeler concept car—LA Auto Show

• Volkswagen R GT: Next generation Jetta, Touareg, and Passat—SEMA Show

• Volkswagen, Dow Automotive Systems: Websites and interactive experiences

• Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca

• Toyota and Lexus: Interactive exhibits, environmental design, and branding

interactive art director

Ethos Design

Burbank . 2003 – 2005
Design firm that redefined the way people experience space, information, and architecture
(creating signature environments)

My role: Lead / Director
Reported to: CEO
Led and managed: Strategy, Execution, People (3+)
Collaborated with: CEO, Executives, Management

Led strategy, creation, launch of brands/products/interactive environments:
Mobile, Web, Print, Environmental

• Lounge 22, Banana Republic: Websites, branding, and advertising

• Intel, Mercedes, Saks Fifth Avenue: Websites and interactive exhibits

• Oscars, Emmys, Volvo: Print and environmental design

PRODUCT DESIGN DIRECTOR

Demasque Productions

Beverly Hills . 2001 – 2003

My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (10+)cross-functional teams
Collaborated with: CEOs, Executives, Management

Headed strategy, creation, launch of products/experiences: 
Web, eCommerce, Interactive

• Brands and products

• Entertainment experiences

• Multimedia platforms and products

• E-commerce websites

ADDITIONAL EXPERIENCE

Consulting

Global

My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+)
Collaborated with: CEOs, Executives, Management

• Intel, DirecTV: Digital and interactive experiences

• Herbalife: New lines of wellness products (e.g. vitamins and supplements)

• OPI: Beauty Products: Nail Lacquers, Lip Glosses, and Lotions

• Financial: New Products and Cross-Platform Experiences for Financial and Investment Firms

• Universities: New websites for UCLA, University of Hawaii, and Florida International U.

• Naam Health Research Center: On the board of directors for a Global Health Research Center that provides people with a complete approach to wellness. We organize global meditations every year, and last year we had more than 1,000,000 people attend in person and online

Art Director

Publicis Groupe

France . 2000 – 2001

My role: Director
Reported to: Director General
Led and managed: Strategy, Execution
Collaborated with: Executives, Management

Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Led strategy, creation, launch of:
Print, Radio, TV

• National advertising

• Marketing campaigns

• Premium brands

• Event collateral 

LEAD

Building teams

Hire
Mentor
Lead
—
Inspire
Collaborate
Innovate

Bachelor's Degree

University of California

Los Angeles, CA

Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication

2014 - 2016

ABC . CBS . FOX . NBC

Sandra Galvagny
Galvagnized
Surya Success

2014

Mega Minds

Award winning website design

2013 - 2015

CEO Space International

Guest speaker and faculty for business leaders, and recognition for Galvagnized

2012

Online to Riches

Best presentation award

2011 - 2013

Warner Bros.

Lead for winning team of mobile application hackathon
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for leadership and contributions to Flixster

2010

Google Keynote

Featured app design at Mobile World Congress

2006

LA Auto Show, Volkswagen

Unveiling of GX3—Cutting edge 3-wheeler concept car

2005

SEMA, Volkswagen

Launch of Project R GT—All new Jetta, Touareg, and Passat