CONNECT

Customer insights

Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics

INNOVATE

User-centered experiences

Product strategy
User experience
Information architecture
Design: UX, IxD, UI
Prototyping and testing

ENGAGE

Visual communication

Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
 

Industries

Technology
Financial
Entertainment
Automotive
Education
Healthcare

360° Design

Products and brands
Customer experiences
Enterprise solutions
Mobile applications
Data-rich software
eLearning platforms

Results

Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
 

SENIOR PRODUCT DESIGN DIRECTOR

Galvagnized

My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+)
Collaborated with: CEOs, Executives, Management

Los Angeles, CA . 2017 – PRESENT
Headed strategy, creation, launch of brands/companies/products/experiences:

Surya Success
• Launched eLearning technology for peak performance and stress management
• Mobile app, website, in-flight interface, Apple watch app to track heartbeat/breathing
• White label solution for companies and universities to create online courses and videos
• Guest speaker & faculty for business leaders at business growth conferences

Blockchain + Technology + Healthcare
• Global launches: Brands, companies, products, and experiences
• Led the creation of new mobile applications and web platforms
• Workshops, research, testing, user experience, product design, and engineering
• Generated successful metrics, conducting quantitative/qualitative research and testing

PRODUCT DESIGN DIRECTOR

NBCUniversal

My role: Director
Reported to: Senior Director, Product Experience
Led and managed: Strategy, Execution, People (9)
Collaborated with: CEO, Executives, Management

Los Angeles, CA . 2018 – PRESENT
Led strategy, creation, launch of new products/experiences for:

• Products across their entire ecosystem (Flixster, Movie Tickets, Fandango, Rotten Tomatoes)
• Mentor teams to achieve peak performance, health, and success via online system
• Led product design team, including goals, professional development, and results
• Strategized new products, design solutions, processes, research, and testing
• Designed innovative experiences for web, mobile, apps, marketing, and AR
• Facilitated workshops to create unified vision, alignment, and collaboration
• Innovation Lab: Creative research space to explore new experiences and ideas
     (evolve product ecosystem, increase value and revenue, and create brand connection)

SENIOR USER EXPERIENCE DESIGNER / LEAD

Apple

My role: Lead
Reported to: Senior Leadership
Led and managed: Strategy, Execution
Collaborated with: Executives, Management

Silicon Valley, CA . 2016 – 2017
Led strategy, creation, launch of products/experiences: 

• Worldwide experiences for 500+ million customers
• Innovative customer support solutions across all channels
• Complex and data-rich internal management systems
• UX strategy, research, design, prototyping, testing

SENIOR USER EXPERIENCE / DESIGN Director

Disney

My role: Director
Reported to: Vice President
Led and managed: Strategy, Execution, People (3+)
Collaborated with: C-Level, Executives, Management

Glendale and Pasadena, CA . 2015 – 2016
Led strategy, creation, launch of products/experiences: 

• Disney Store: eCommerce mobile app, retail experience
• 97% revenue increase and 5 star ratings in app store
• Global employee performance and career growth platform
• Immersive and personalized event planning experience

USER EXPERIENCE / DESIGN Director

Warner Bros.

My role: Director
Reported to: Vice President, Group Creative Director
Led and managed: Strategy, Execution, People (6 -10+)
Collaborated with: CEO, President, Executives, Management

Burbank, CA . 2007 – 2013, 2014 – 2015
Drove strategy, creation, launch of global products/experiences featured at CES, Google Keynote, Wall Street Journal, leading the digital innovation team:

• WarnerBros.com: Complete overhaul of web portal and online store, with new ways for consumers to discover and engage with entertainment; Billion dollar omni-channel experiences
• Flixster: 1st studio-agnostic entertainment discovery platform and social network
• YouTube Movies: Supported the creation and launch with innovative product concepts and personalization; New streaming movie-on-demand service; Provided new ways of searching for content on Google
• Google Keynote: Designed mobile app design featured at Mobile World Congress
• OutMyWindow: Warner Bros. organized a hackathon where several teams competed to create a new cross-platform photo sharing product and build a working prototype in 24 hours. We presented the concepts to the CEO and executives. I led the winning team and was then in charge of driving the product strategy, development, and launch.
• Winning cross-device products featured at CES, Google Keynote, WSJ

PRODUCT EXPERIENCE / CREATIVE DIRECTOR

RWB Automotive

My role: Director / Head
Reported to: CEO
Hired, led and managed: Strategy, Execution, People (30+)
Collaborated with: CEO, Executives, Management

Santa Monica . 2005 – 2007
Headed strategy, creation, launch of digital/physical/interactive experiences:

• Volkswagen:  Project R GT—New Jetta, Touareg, Passat—SEMA Show
• Volkswagen: GX3—First 3 wheeler concept car—LA Auto Show
• Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca

interactive art director

Ethos Design

My role: Lead / Director
Reported to: CEO
Led and managed: Strategy, Execution, People (3+)
Collaborated with: CEO, Executives, Management

Burbank . 2003 – 2005
Led strategy, creation, launch of brands/products/interactive environments:
  
• Lounge 22, Banana Republic: Branding and advertising
• Intel, Ferragamo, Saks Fifth Avenue: Interactive exhibits
• Oscars, Emmys, Volvo: Architecture models and environments

PRODUCT DESIGN DIRECTOR

Demasque Productions

My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (10+)
Collaborated with: CEOs, Executives, Management

Beverly Hills . 2001 – 2003
Headed strategy, creation, launch of products/experiences: 

• Entertainment experiences
• Multimedia platforms and products
• E-commerce websites

Art Director

Publicis Groupe

My role: Director
Reported to: Director General
Led and managed: Strategy, Execution
Collaborated with: Executives, Management

France . 2000 – 2001
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Led strategy, creation, launch of:

• National advertising
• Marketing campaigns
• Premium brands
• Event collateral

understand

Design thinking

Empathize
Define
Ideate
—
Design
Prototype
Test

Bachelor's Degree

University of California

Los Angeles, CA

Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication

2014 - 2016

ABC . CBS . FOX . NBC

Sandra Galvagny
Galvagnized
Surya Success

2014

Mega Minds

Award winning website design

2013 - 2015

CEO Space International

Guest speaker and faculty for business leaders, and recognition for Galvagnized

2012

Online to Riches

Best presentation award

2011 - 2013

Warner Bros.

Lead for winning team of mobile app challenge
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for contributions to Flixster

2010

Google Keynote

Featured app design at Mobile World Congress

2006

LA Auto Show, Volkswagen

Unveiling of GX3—Cutting edge 3-wheeler concept car

2005

SEMA, Volkswagen

Launch of Project R GT—All new Jetta, Touareg, and Passat