Creating the future
of technology, products,
and experiences.
Mobile . web . software . TOOLS . WATCH . tV . AI . VR . AR
CONNECT
Human experience (HX)
Business strategy
User research
Persona journeys
Systems design
KPIs and metrics
INNOVATE
User experience (UX)
Product strategy
User experience
Information architecture
UX / UI design
Prototyping and testing
ENGAGE
Product experience (PX)
Design strategy
User interface
Content development
Interaction design
Engineering plan
Understanding Users
Connect with users to develop successful products and experiences.
Innovation
Artificial intelligence
Robotic innovation
Human-computer interaction
Universe exploration
Virtual/augmented reality
Wearable technology
360° Design
Products and platforms
User-centered experiences
Enterprise solutions
Mobile applications
Data-intensive software
eLearning systems
Results
Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
For more than 15 years, I’ve worked with Fortune 500 companies and brands including Apple, Google, YouTube, Disney, Warner Bros., and Volkswagen.
Results
Led creation and launch of global:
Products
Interfaces
Platforms
Mobile apps
Websites
Software
Social networks
Enterprise systems
Technology
Across all touch points including:
Mobile
Web
Desktop
Ecommerce
TV
Watch
Artificial Intelligence
AR, VR
Expertise
Driving the entire design lifecycle:
Strategy and ideation
User research (qualitative + quantitative)
Data analysis and evaluation
Product architecture
Customer journey
User experience
Product design, interface design, and interaction design
Prototyping + testing
Engineering + launch planning
Workshops
Close collaboration with executive leadership and teams throughout the company:
Inspire unified vision and innovation
Establish business goals and product strategy
Streamline decision-making
Software:
Sketch, InVision
Zeplin, Principle, Framer, Omnigraffle, Keynote
Adobe CC: XD, Illustrator, Photoshop, After Effects
Video editing: Premiere, Final Cut Pro, iMovie
3D software (Maya) and architectural models
HTML, CSS, Webflow, Flash
Process
Collaborative process to create the best products/experiences:
Strategy workshops + design sprints
User research (user needs + pain points)
Personas + user journeys
Sketch sessions + storyboards
Paper prototypes and testing
Wireframes + user flows
Information architecture
Interactive prototypes and testing
Design: UX . Interaction . Visual
Interactive prototypes and testing
Engineering: Development sprints (1-2 week sprints)
Research
Qualitative Research
Interviews
Card sorts (moderated)
Focus groups
Usability testing
Quantitative Research
Surveys
Card sorts (unmoderated)
Tree tests
A/B tests
Work Experience
web . MOBILE . APPS . WATCH . ecommerce . software . tV . AR . VR . AI
Designed and shipped 50+ products, applications, and experiences
Hired, mentored, and led teams of 3 – 30+, including goals and results
Directed product strategy, research, user experience, architecture, and design
Facilitated workshops to create a culture of design thinking and innovation
Drove quantitative/qualitative testing, prototyping, engineering, and launch
Work featured at CES, Google Keynote, LA Auto Show, Wall Street Journal, ABC, CBS, FOX
Always worked in close collaboration with cross-functional teams throughout the company:
Executive Leadership, Research, Data Analysts, User experience, Product design, Engineering, Marketing
Senior Director / Head of Product Design & User Experience
Galvagnized
Los Angeles . 2007; 2013 – PRESENT
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEOs, Executives, Management
Heading the strategy, creation, launch of new products/experiences:
Mobile, Web, Watch, eCommerce, TV, AR, VR, AI
For Technology, Blockchain, and Financial clients
Surya Success:
eLearning technology for peak performance and success that I launched a few years back
Mobile app, Website, In-Flight Interface, Apple Watch app to track heartbeat/breathing
White label solution for companies and universities to create online courses and videos
Guest speaker and faculty for business leaders at business growth conferences in the past
PRODUCT DESIGN DIRECTOR
NBCUniversal
Los Angeles, CA . 2018 – PRESENT
My role: Director
Reported to: Senior Director, Product Experience
Led and managed: Strategy, Execution, People (9) product experience team
Collaborated with: CEO, Executives, Management
Led strategy, design, development of new products across entire ecosystem:
Mobile, Web, eCommerce, TV, AR, VR, AI
Fandango, Flixster, Movie Tickets, Rotten Tomatoes
Led product design team, including goals, professional development, and results
Mentor teams to achieve peak performance, health, and success via online system
Organized ongoing workshops to create unified vision, alignment, and collaboration
Innovation lab: Creative research space to explore next generation products
SENIOR USER EXPERIENCE DESIGNER / LEAD
Apple
Silicon Valley, CA . 2016 – 2017
My role: Lead
Reported to: Senior Leadership
Led and managed: Strategy, Execution
Collaborated with: Executives, Management
Led strategy, creation, launch of products/experiences:
Mobile, Web, eCommerce
Worldwide experiences for 500+ million customers
Innovative customer support solutions across all channels
Complex and data-rich internal management systems
SENIOR USER EXPERIENCE / DESIGN Director
Disney
Glendale, CA . 2015 – 2016
My role: Director
Reported to: Vice President
Led and managed: Strategy, Execution, People (3+) UX design team
Collaborated with: C-Level, Executives, Management
Led strategy, creation, launch of products/experiences:
Mobile, Web, eCommerce, TV, AR, VR, AI
Disney Store: iOS & Android mobile app; Retail experience
97% revenue increase and 5 star ratings in app store
Global employee performance and career growth platform
Immersive and personalized event planning platform
AR, VR, AI: Virtual fitting rooms and augmented shopping experiences
USER EXPERIENCE / DESIGN Director
Warner Bros.
Burbank, CA . 2007 – 2015
My role: Director
Reported to: Vice President, Group Creative Director
Led and managed: Strategy, Execution, People (6 -10+) innovation team
Collaborated with: CEO, President, Executives, Management
Drove strategy, creation, launch of products/experiences featured: CES, Google Keynote, WSJ:
Mobile, Web, eCommerce, Software, TV, AR, VR, AI
WarnerBros.com: Cross-platform experience, new ways to discover entertainment
Flixster: 1st studio agnostic entertainment discovery engine and social network
Google Keynote: Mobile app design featured at Mobile World Congress
YouTube Movies: Supported creation with personalization and discovery
Google: Explored new ways of searching and discovering content on Google
OutMyWindow: 1st cross-platform entertainment photo sharing application.
Warner Bros. organized a hackathon where several teams competed to create a new cross-platform photo sharing product and build a working prototype in 24 hours. We presented the concepts to the CEO and executives. I led the winning team and was then in charge of driving the product strategy, development, and launch.Digital Manager: Internal tools, software, and content management systems
BD Live, TV Companion: TV interfaces and software with second screen experiences
The ultimate TV companion, an Advanced Play Guide Tablet that helps you find news and entertainment you actually want to watch and provides aggregated content, personalized recommendations, and community engagement.
AI: New algorithms to discover content by mood
PRODUCT EXPERIENCE / CREATIVE DIRECTOR
RWB Automotive
Santa Monica . 2005 – 2007
My role: Director / Head
Reported to: CEO
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEO, Executives, Management
Headed strategy, creation, launch of digital/physical/interactive experiences:
Mobile, Web, Print, Digital, Interactive, Environmental
Volkswagen GX3: First 3-wheeler concept car—LA Auto Show
Volkswagen R GT: Next generation Jetta, Touareg, and Passat—SEMA Show
Volkswagen, Dow Automotive Systems: Websites and interactive experiences
Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca
Toyota and Lexus: Interactive exhibits, environmental design, and branding
interactive art director
Ethos Design
Burbank . 2003 – 2005
My role: Lead / Director
Reported to: CEO
Led and managed: Strategy, Execution, People (3+)
Collaborated with: CEO, Executives, Management
Led strategy, creation, launch of brands/products/interactive environments:
Mobile, Web, Print, Environmental
Lounge 22, Banana Republic: Websites, branding, and advertising
Intel, Mercedes, Saks Fifth Avenue: Websites and interactive exhibits
Oscars, Emmys, Volvo: Print and environmental design
PRODUCT DESIGN DIRECTOR
Demasque Productions
Beverly Hills . 2001 – 2003
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (10+)cross-functional teams
Collaborated with: CEOs, Executives, Management
Headed strategy, creation, launch of products/experiences:
Web, eCommerce, Interactive
Brands and products
Entertainment experiences
Multimedia platforms and products
E-commerce websites
ADDITIONAL EXPERIENCE
Consulting
Global
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+)
Collaborated with: CEOs, Executives, Management
Intel, DirecTV: Digital and interactive experiences
Herbalife: New lines of wellness products (e.g. vitamins and supplements)
OPI: Beauty Products: Nail Lacquers, Lip Glosses, and Lotions
Financial: New Products and Cross-Platform Experiences for Financial and Investment Firms
Universities: New websites for UCLA, University of Hawaii, and Florida International U.
Naam Health Research Center: On the board of directors for a Global Health Research Center that provides people with a complete approach to wellness. We organize global meditations every year, and last year we had more than 1,000,000 people attend in person and online
Art Director
Publicis Groupe
France . 2000 – 2001
My role: Director
Reported to: Director General
Led and managed: Strategy, Execution
Collaborated with: Executives, Management
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Led strategy, creation, launch of:
Print, Radio, TV
National advertising
Marketing campaigns
Premium brands
Event collateral
Questions
What issues would you like to resolve?
Would you tell me more about the new experiences you are creating?
What are your business goals for the next year?
What specific results are you expecting in the first 90 days?
What is your current process?
What do you love most about working with ________?
When would you like this role to start?
Is there anything else you need from me to have a complete picture of my qualifications?
Design Process
LEAD
Building teams
Hire
Mentor
Lead
—
Inspire
Collaborate
Innovate
understand
Design thinking
Empathize
Define
Ideate
—
Design
Prototype
Test
validate
Research and testing
Interviews
Surveys
Card sorts
—
Tree tests
Usability tests
A/B tests
Building products
and interfaces together
with design sprints.
Education
Bachelor's Degree
University of California
Los Angeles, CA
Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication
Continuing Education
Art Center College of Design
Pasadena, CA
Product Design
• Industrial
• Transportation
• Brand creation
• Advertising
MASTER'S DEGREE CANDIDATE
Smartly School of Business
Online Program
EMBA
• Strategy and innovation
• Data analysis and decisions
• Leading organizations
• Operations management
Awards and Recognition
2014 - 2016
ABC . CBS . FOX . NBC
Sandra Galvagny
Galvagnized
Surya Success
2014
Mega Minds
Award winning website design
2013 - 2015
CEO Space International
Guest speaker and faculty for business leaders, and recognition for Galvagnized
2012
Online to Riches
Best presentation award
2011 - 2013
Warner Bros.
Lead for winning team of mobile application hackathon
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for leadership and contributions to Flixster
2010
Google Keynote
Featured app design at Mobile World Congress
2006
LA Auto Show, Volkswagen
Unveiling of GX3—Cutting edge 3-wheeler concept car
2005
SEMA, Volkswagen
Launch of Project R GT—All new Jetta, Touareg, and Passat
