Creating the future
of technology, products,
and experiences.
Mobile . web . software . tV . wearable . AR . VR
CONNECT
Customer insights
Brand strategy
User research
Persona journeys
Design: Systems
Success metrics
INNOVATE
User-centered experiences
Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and testing
ENGAGE
Visual communication
Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
Understanding Customers
Connect with your customers to develop successful products and experiences.
Industries
Technology
Financial
Entertainment
Automotive
Education
Healthcare
360° Design
Products and brands
Customer experiences
Enterprise solutions
Mobile applications
Data-rich software
eLearning platforms
Results
Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
Work Experience
web . MOBILE . APPS . WATCH . ecommerce . software . tV . AR . VR . AI
Designed and shipped 50+ products, applications, and experiences
Hired, mentored, and led teams of 3 – 30+, including goals and results
Directed product strategy, research, user experience, architecture, and design
Facilitated workshops to create a culture of design thinking and innovation
Drove quantitative/qualitative testing, prototyping, engineering, and launch
Senior Director / Head of Product Design & User Experience
Galvagnized
Los Angeles . 2007; 2013 – PRESENT
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEOs, Executives, Management
Headed strategy, creation, launch of companies/products/experiences:
Mobile, Web, Watch, eCommerce, TV, AR, VR, AI
Surya Success: eLearning technology for peak performance, health, and stress management
Mobile app, Website, In-Flight Interface, Apple Watch app to track heartbeat/breathing
White label solution for companies and universities to create online courses and videos
Guest speaker and faculty for business leaders at business growth conferences
Global product launches in Blockchain, Technology, Healthcare
USER EXPERIENCE / DESIGN Director
Warner Bros.
Burbank, CA . 2007 – 2015
My role: Director
Reported to: Vice President, Group Creative Director
Led and managed: Strategy, Execution, People (6 -10+) innovation team
Collaborated with: CEO, President, Executives, Management
Drove strategy, creation, launch of products/experiences featured: CES, Google Keynote, WSJ:
Mobile, Web, eCommerce, Software, TV, AR, VR, AI
WarnerBros.com: Cross-platform experience, new ways to discover entertainment
Flixster: 1st studio agnostic entertainment discovery engine and social network
Google Keynote: Mobile app design featured at Mobile World Congress
YouTube Movies: New streaming movie-on-demand service; personalization and discovery
Google: New ways of searching and discovering content on Google
OutMyWindow: 1st cross-platform entertainment photo sharing application.
Warner Bros. organized a hackathon where several teams competed to create a new cross-platform photo sharing product and build a working prototype in 24 hours. We presented the concepts to the CEO and executives. I led the winning team and was then in charge of driving the product strategy, development, and launch.Digital Manager: Internal tools, software, and content management systems
BD Live, TV Companion: TV interfaces and software with second screen experiences
The ultimate TV companion, an Advanced Play Guide Tablet that helps you find news and entertainment you actually want to watch and provides aggregated content, personalized recommendations, and community engagement.
AI: New algorithms to discover content by mood
PRODUCT DESIGN DIRECTOR
NBCUniversal
Los Angeles, CA . 2018 – PRESENT
My role: Director
Reported to: Senior Director, Product Experience
Led and managed: Strategy, Execution, People (9) product experience team
Collaborated with: CEO, Executives, Management
Led strategy, design, development of new products across entire ecosystem:
Mobile, Web, eCommerce, TV, AR, VR, AI
Fandango, Flixster, Movie Tickets, Rotten Tomatoes
Led product design team, including goals, professional development, and results
Mentor teams to achieve peak performance, health, and success via online system
Organized ongoing workshops to create unified vision, alignment, and collaboration
Innovation lab: Creative research space to explore next generation products
PRODUCT EXPERIENCE / CREATIVE DIRECTOR
RWB Automotive
Santa Monica . 2005 – 2007
My role: Director / Head
Reported to: CEO
Hired, led and managed: Strategy, Execution, People (30+) cross-functional teams
Collaborated with: CEO, Executives, Management
Headed strategy, creation, launch of digital/physical/interactive experiences:
Mobile, Web, Print, Digital, Interactive, Environmental
Volkswagen GX3: First 3-wheeler concept car—LA Auto Show
Volkswagen R GT: Next generation Jetta, Touareg, and Passat—SEMA Show
Volkswagen, Dow Automotive Systems: Websites and interactive experiences
Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca
Toyota and Lexus: Interactive exhibits, environmental design, and branding
SENIOR USER EXPERIENCE DESIGNER / LEAD
Apple
Silicon Valley, CA . 2016 – 2017
My role: Lead
Reported to: Senior Leadership
Led and managed: Strategy, Execution
Collaborated with: Executives, Management
Led strategy, creation, launch of products/experiences:
Mobile, Web, eCommerce
Worldwide experiences for 500+ million customers
Innovative customer support solutions across all channels
Complex and data-rich internal management systems
interactive art director
Ethos Design
Burbank . 2003 – 2005
My role: Lead / Director
Reported to: CEO
Led and managed: Strategy, Execution, People (3+)
Collaborated with: CEO, Executives, Management
Led strategy, creation, launch of brands/products/interactive environments:
Mobile, Web, Print, Environmental
Lounge 22, Banana Republic: Websites, branding, and advertising
Intel, Mercedes, Saks Fifth Avenue: Websites and interactive exhibits
Oscars, Emmys, Volvo: Print and environmental design
SENIOR USER EXPERIENCE / DESIGN Director
Disney
Glendale, CA . 2015 – 2016
My role: Director
Reported to: Vice President
Led and managed: Strategy, Execution, People (3+) UX design team
Collaborated with: C-Level, Executives, Management
Led strategy, creation, launch of products/experiences:
Mobile, Web, eCommerce, TV, AR, VR, AI
Disney Store: iOS & Android mobile app; Retail experience
97% revenue increase and 5 star ratings in app store
Global employee performance and career growth platform
Immersive and personalized event planning platform
AR, VR, AI: Virtual fitting rooms and augmented shopping experiences
PRODUCT DESIGN DIRECTOR
Demasque Productions
Beverly Hills . 2001 – 2003
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (10+)cross-functional teams
Collaborated with: CEOs, Executives, Management
Headed strategy, creation, launch of products/experiences:
Web, eCommerce, Interactive
Brands and products
Entertainment experiences
Multimedia platforms and products
E-commerce websites
ADDITIONAL EXPERIENCE
Consulting
Global
My role: Director / Founder
Reported to: My agency
Hired, led and managed: Strategy, Execution, People (30+)
Collaborated with: CEOs, Executives, Management
Intel, DirecTV: Digital and interactive experiences
Herbalife: New lines of wellness products (e.g. vitamins and supplements)
OPI: Beauty Products: Nail Lacquers, Lip Glosses, and Lotions
Financial: New Products and Cross-Platform Experiences for Financial and Investment Firms
Universities: New websites for UCLA, University of Hawaii, and Florida International U.
Naam Health Research Center: On the board of directors for a Global Health Research Center that provides people with a complete approach to wellness. We organize global meditations every year, and last year we had more than 1,000,000 people attend in person and online
Art Director
Publicis Groupe
France . 2000 – 2001
My role: Director
Reported to: Director General
Led and managed: Strategy, Execution
Collaborated with: Executives, Management
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Led strategy, creation, launch of:
Print, Radio, TV
National advertising
Marketing campaigns
Premium brands
Event collateral
Product Design
understand
Design thinking
Empathize
Define
Ideate
—
Design
Prototype
Test
validate
Research and testing
Interviews
Surveys
Card sorts
—
Tree tests
Usability tests
A/B tests
EXPAND
Global languages
English
French
Spanish
—
Translation
Globalization
Localization
Education
Bachelor's Degree
University of California
Los Angeles, CA
Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication
Continuing Education
Art Center College of Design
Pasadena, CA
Product Design
• Industrial
• Transportation
• Brand creation
• Advertising
MASTER'S DEGREE CANDIDATE
Smartly School of Business
Online Program
EMBA
• Strategy and innovation
• Data analysis and decisions
• Leading organizations
• Operations management
Awards and Recognition
2014 - 2016
ABC . CBS . FOX . NBC
Sandra Galvagny
Galvagnized
Surya Success
2014
Mega Minds
Award winning website design
2013 - 2015
CEO Space International
Guest speaker and faculty for business leaders, and recognition for Galvagnized
2012
Online to Riches
Best presentation award
2011 - 2013
Warner Bros.
Lead for winning team of mobile app challenge
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for contributions to Flixster
2010
Google Keynote
Featured app design at Mobile World Congress
2006
LA Auto Show, Volkswagen
Unveiling of GX3—Cutting edge 3-wheeler concept car
2005
SEMA, Volkswagen
Launch of Project R GT—All new Jetta, Touareg, and Passat
