Creating the future
of technology, products,
and experiences.
MOBILE . WEB . APPS . SOFTWARE . WATCH . TV . AI . VR . AR
Worldwide Travel
Design Mission
Launch innovative global experiences
that respond to customer needs and emotions to make
a positive impact in people’s lives.
Process
Research
Examine user data and create a unified strategy.
Empathize
Understand what customers think, feel, do and say.
Define
Analyze user pain points, wants and needs.
Ideate
Explore innovative solutions and sketch ideas.
Prototype
Build solutions into testable models or prototypes.
Validate
Get customer feedback
and evolve ideas.
Design Sprints
Workshop
Research
Business goals
User research and data
Product vision
DAY 1
Empathize
How might we’s
Affinity mapping
User interviews
DAY 2
Define
User personas
Journey mapping
Success metrics
DAY 3
Ideate
Sketches
Product architecture
Ideal solutions
DAY 4
Prototype
Storyboards
Wireframes and designs
Prototypes
DAY 5
Validate
User testing
Product roadmap
Engineering
Leadership Style
Empower teams to be their best. Create a space that fosters creativity, collaboration, and innovation.
Highlights
Built and led teams of 3 – 30+
Headed creation and launch of 50+ experiences
360° results and success
MOBILE . WEB . APPS . SOFTWARE . WATCH . TV . AI . VR . AR
Lexus . Toyota . Retail . Tech
SENIOR DESIGN LEADER, 2017 – PRESENT
Driving product innovation
and international omnichannel experiences
across mobile, web, and stores.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
NBCUniversal
PRODUCT DESIGN DIRECTOR, 2018
Directed creation of new products and experiences
across entire ecosystem and started new innovation lab
to explore next generation of design and technology.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Apple
SENIOR UX DESIGNER & LEAD, 2016 – 2017
Led design of global experiences for 500+ million users,
including innovative customer support solutions across all
touchpoints and complex backend content systems.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Disney
SENIOR UX & DESIGN DIRECTOR, 2015 – 2016
Spearheaded creation of new Disney store
mobile app across iOS and Android, increasing sales
and 5 star user ratings in app store.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Surya Success
HEAD OF UX & PRODUCT DESIGN, 2013 – PRESENT
Launched global platform for entrepreneurs
to build a world-class brand, create online video courses,
and achieve peak performance.
E-LEARNING SYSTEM . Mobile App . In-Flight Interface . Apple Watch
Warner Bros.
UX & DESIGN DIRECTOR, 2007 – 2015
Drove launch of global initiatives and next
generation experiences featured at CES, Google Keynote,
and the Wall Street Journal.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
WarnerBros.com
New personalized search and discovery experience.
Flixster Social
1st social entertainment discovery platform.
Google Keynote
Mobile app design featured at Mobile World Congress.
YouTube Movies
Personalization ideas for creation of YouTube Movies.
Photo App
1st cross-platform photo sharing application.
TV Interfaces
Next-generation TV and second screen experiences.
Volkswagen
PRODUCT & CREATIVE DIRECTOR, 2005 – 2007
Headed successful launch of GX3, first 3-wheeler
concept car unveiled at LA Auto Show, and next generation
Jetta, Touareg, and Passat featured at SEMA Show.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . ENGINEERING . BRANDING . MARKETING
Bachelor's Degree
University of California
Los Angeles
Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction (HCI)
• Visual communication
Continuing Education
Art Center
College of Design
Product Design
• Industrial
• Transportation
• Brand creation
• Advertising
MASTER'S DEGREE CANDIDATE
Smartly Online
School of Business
EMBA
• Strategy and innovation
• Data analysis and decisions
• Leading organizations
• Operations management
