Innovating
the automotive
industry.
Smart Mobile Apps • In-Car Experiences • Responsive Websites
Drove new connected experiences, including global launch of reimagined Lexus and Toyota apps.
AI • Fleet • Car APPS • Rentals • Digital Key
Global Design & Leadership
Executives
Product
User experience
Design
Engineering
Marketing
CONNECT
Human Experience (HX)
Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics
ENGAGE
Customer Experience (CX)
Journey
Experience strategy
Customer research
User data analysis
Persona journeys
INNOVATE
Product Experience (PX)
Function
Product strategy
Architecture
UX . IxD . UI design
Engineering
Design Process
RESEARCH
Examine user data and create a unified strategy.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Product Experience
Led and defined entire product vision, design systems, user experience, and accessible design for new products and experiences across mobile, web, AI tools, and in-car technologies, including global Lexus & Toyota apps.
UX & UI Design
Developed information architecture, wireframes, user flows, journey maps, prototypes, Figma component library, interaction, and product design. Designed for accessibility and globalization. Conducted usability studies and user testing to connect with user needs and wants.
Workshops
Partnered with executive leadership. Organized strategy workshops and weekly design reviews with global teams to create alignment across companies, establish unified goals, inspire collaboration, and evangelize future thinking.
STRATEGIC
Business
Product ecosystem
Business and financial goals
Future vision
ANALYTICAL
Research
Current data
New research needed
Hypotheses
BEHAVIORAL
Customers
Personas
Journey mapping
User experience
CREATIVE
Experience
Design systems
Visual product design
Motion interaction
EMOTIONAL
Brand
Positioning
Personality attributes
Brand archetype
PRAGMATIC
Plan
User testing
Product roadmap
Success metrics
Fleet Management
Responsive web and mobile experience
including native app.
Mobile App
Web Experience
Car Sharing
Responsive web and mobile experience
including native app.
Lexus & Toyota Apps
Drove user experience, product design, and launch of mobile apps.
CONTROL
Remote
Start engine
Lock and unlock doors
Control climate
TRACK
Status
Get vehicle alerts
Track status of vehicle
See tire pressure
SCHEDULE
Service
Track maintenance
Make an appointment
Get a loaner
locate
Stations
Locate gas stations
Quickly pay with app
Plan EV roadtrip
find
Parking
Find nearby stations
Book and pay with app
Remote park car
EXPLORE
Rentals
Find a car to rent
Schedule pickup and return
Manage reservations
Product design
Shaped and led user experience and design across Lexus and Toyota apps for gas and electric vehicles, with accessibility and globalization. Guided and mentored designers.
Prototypes
Explored multiple concepts and prototypes, and ran global user testing. Sample features and interaction are shown in prototype on the right, including light and dark modes for Lexus and Toyota.
Launched Apps
Drove design and development of Lexus and Toyota apps from concept to launch, including design system and component library with branded light and dark modes. See prototype and sample features below.
Onboarding
Created onboarding experience for first time users and existing Lexus and Toyota owners. The prototype on the right shows some sample screens.
