Designing a human experience
to align with the needs and wants of future generations of shoppers.
Planning
1. CHALLENGE
Problem
Big idea
Goals
Wants
Needs
2. DELIVERABLES
Sketches
Customer journey
Experience
Architecture
Models
3. LOGISTICS
Date, time, location
Sprint team (7 max)
Stakeholders
Observers
Presentation deck
4. TEAMS
Executive
User experience
Product
Research
Technology
5. LIGHTING TALKS
Business goals
Experience audit
Problems we want to solve
What customers want
Opportunities
6. timeline
Current state
Problems
Research
Launch plan
Sprint schedule
Process
1. RESEARCH
Interviews
Surveys
Card sorts
Workshops
Focus groups
2. UNDERSTAND
Lighting talks with expert speakers
How might we’s: opportunities
Customer journey mapping
Success metrics: how to measure success
Empathy: cognitive/emotional benefits
3. SKETCH
Get inspired from other industries
Collect your thoughts
Generate ideas (8 sketches/8 min)
Share sketches and vote
Narrow to one solution sketch per person
4. DECIDE
Present final solution sketches
Define what you want to learn
Vote and select what to prototype
5. PROTOTYPE
Storyboard
Assign tasks
Prototype
6. VALIDATE
Test solutions with customers
Review with stakeholders/engineers
Recap and next steps
Schedule
DAY 1 . UNDERSTAND . SKETCH
09:00 Introductions
09:30 Lightning Talks
11:00 How might we’s + affinity mapping
12:30 Lunch
13:30 Ideal user journey + success metrics
15:00 Crazy 8’s sketching
17:00 End of day team check-in
DAY 2 . DECIDE . PROTOTYPE
09:00 Storyboard
10:30 Assign roles
11:00 Prototype solutions
12:30 Lunch
13:30 Prototype solutions
16:00 Prepare script for user testing
17:00 End of day team check-in
DAY 3 . Test . VALIDATE
9:00 Review prototypes and scripts
10:30 User testing session 1+2
11:30 User testing session 3+4
12:30 Lunch
13:30 User testing session 4+5
16:30 Debrief and next steps
17:00 End of sprint
Experience Design
COLLABORATE
Building teams
Source
Hire
Mentor
—
Inspire
Collaborate
Innovate
UNDERSTAND
Design thinking
Empathize
Define
Ideate
—
Design
Prototype
Test
validate
Research and testing
Interviews
Surveys
Card sorts
—
Tree tests
Usability tests
A/B tests
