Creating the future
of technology, products,
and experiences.
Mobile . web . software . TOOLS . WATCH . tV . AI . VR . AR
CONNECT
Human experience (HX)
Business strategy
User research
Persona journeys
Systems design
KPIs and metrics
INNOVATE
User experience (UX)
Product strategy
User experience
Information architecture
UX / UI design
Prototyping and testing
ENGAGE
Product experience (PX)
Design strategy
User interface
Content development
Interaction design
Engineering plan
Understanding Users
Connect with users to develop successful products and experiences.
Innovation
Artificial intelligence
Robotic innovation
Human-computer interaction
Universe exploration
Virtual/augmented reality
Wearable technology
360° Design
Products and platforms
User-centered experiences
Enterprise solutions
Mobile applications
Data-intensive software
eLearning systems
Results
Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
Work Experience
• Designed and shipped 50+ products, applications, and experiences
• Hired, mentored, and led teams of 3 – 30+, including goals and results
• Directed product strategy, research, user experience, architecture, and design
• Facilitated workshops to create a culture of design thinking and innovation
• Drove quantitative/qualitative testing, prototyping, engineering, and launch
SENIOR USER EXPERIENCE / PRODUCT DESIGN DIRECTOR
Galvagnized
Los Angeles . 2017 – PRESENT
Web, Mobile, Apps, eCommerce, Tools, Software, TV, AI, VR, AR:
• NBCUniversal: Flixster, Movie Tickets, Fandango, and Innovation Lab
• Surya Success: eLearning technology for peak performance and stress management
Mobile app, Website, In-Flight Interface, Apple Watch app to track heartbeat/breathing
White label solution for companies and universities to create online courses and videos
• Global launches: New products, experiences, and applications
SENIOR USER EXPERIENCE DESIGNER / LEAD
Apple
Silicon Valley . 2016 – 2017
Web, Mobile, Apps, eCommerce, Tools, Software:
• Worldwide experiences for 500+ million customers
• Innovative customer support solutions across all channels
• Complex and data-intensive software and internal systems
SENIOR USER EXPERIENCE / DESIGN Director
Disney
Glendale . 2015 – 2016
Web, Mobile, Apps, eCommerce, AI, VR, AR:
• Disney Store: iOS & Android mobile app; Retail experience
97% revenue increase and 5 star ratings in app store
• Global employee performance and career growth platform
• Immersive and personalized event planning experience
USER EXPERIENCE / DESIGN Director
Warner Bros.
Burbank . 2007 – 2015
Web, Mobile, Apps, Desktop, eCommerce, Tools, Software, TV, AI:
• WarnerBros.com: eCommerce experiences, applications, and internal tools
• Flixster: 1st studio agnostic entertainment discovery engine and social network
• Google Keynote: Mobile app design featured at Mobile World Congress
• YouTube Movies: New streaming movie-on-demand service platform
• OutMyWindow: 1st cross-platform entertainment photo sharing application
• BD Live: TV interface and software; Digital Manager: Content management system
• Projects featured: CES, Google Keynote, LA Times, Wall Street Journal
PRODUCT EXPERIENCE / CREATIVE DIRECTOR
RWB Automotive
Los Angeles . 2005 – 2007
Web, eCommerce, Environmental, Interactive:
• Volkswagen GX3: First 3 wheeler concept car—LA Auto Show
• Volkswagen R GT: New Jetta, Touareg, Passat—SEMA Show
• Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca
• Toyota: Environmental design and branding
• Lexus: Brand strategy and vision
interactive art director
Ethos Design
Burbank . 2003 – 2005
Web, eCommerce, Environmental, Interactive, 3D:
• Lounge 22, Banana Republic: Websites, products, and experiences
• Intel, Mercedes, Saks Fifth Avenue: Websites and interactive exhibits
• Oscars, Emmys, Volvo: Interactive exhibits, spaces, and environments
PRODUCT DESIGN DIRECTOR
Demasque Productions
Beverly Hills . 2001 – 2003
Web, eCommerce, Interactive, 3D:
• Products and interfaces
• Entertainment experiences
• Multimedia platforms and products
• E-commerce websites
Art Director
Publicis Groupe
France . 2000 – 2001
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Print, Radio, TV:
• National advertising
• Marketing campaigns
• Premium brands
• Brochures and invitations
• Event collateral
Design Process
LEAD
Building teams
Hire
Mentor
Lead
—
Inspire
Collaborate
Innovate
understand
Design thinking
Empathize
Define
Ideate
—
Design
Prototype
Test
validate
Research and testing
Interviews
Surveys
Card sorts
—
Tree tests
Usability tests
A/B tests
Building products
and interfaces together
with design sprints.
Education
Bachelor's Degree
University of California
Los Angeles, CA
Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication
Continuing Education
Art Center College of Design
Pasadena, CA
Product Design
• Industrial
• Transportation
• Brand creation
• Advertising
MASTER'S DEGREE CANDIDATE
Smartly School of Business
Online Program
EMBA
• Strategy and innovation
• Data analysis and decisions
• Leading organizations
• Operations management
Awards and Recognition
2014 - 2016
ABC . CBS . FOX . NBC
Sandra Galvagny
Galvagnized
Surya Success
2014
Mega Minds
Award winning website design
2013 - 2015
CEO Space International
Guest speaker and faculty for business leaders, and recognition for Galvagnized
2012
Online to Riches
Best presentation award
2011 - 2013
Warner Bros.
Lead for winning team of mobile application hackathon
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for leadership and contributions to Flixster
2010
Google Keynote
Featured app design at Mobile World Congress
2006
LA Auto Show, Volkswagen
Unveiling of GX3—Cutting edge 3-wheeler concept car
2005
SEMA, Volkswagen
Launch of Project R GT—All new Jetta, Touareg, and Passat