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    <lastmod>2026-03-27</lastmod>
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      <image:title>Case Studies - Role</image:title>
      <image:caption>Led design and development of new Disney store retail experience. Directed product strategy, research, architecture, customer journey, user experience, interaction, design, and implementation. Created and facilitated strategic design workshops and presentations to inspire collaboration and evangelize future thinking. Mentored designers and streamlined cross-departmental decisions. Partnered with executive leadership to envision and build innovative experiences.</image:caption>
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      <image:title>Case Studies - Team</image:title>
      <image:caption>Amazing team of ~20 Executive leadership UX and design Product management Business analytics Consumer products Retail e-commerce Creative marketing Engineering</image:caption>
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      <image:title>Case Studies - Workshops</image:title>
      <image:caption>Created and led strategy and design workshops to inspire collaboration, establish unified goals, streamline decisions, and evangelize future thinking.</image:caption>
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      <image:title>Case Studies - Product Strategy</image:title>
      <image:caption>Analyzed the results from the workshops and created a product strategy blueprint for internal alignment, incorporating business goals, problems we intended to solve, and the big idea. Strategized and developed the retail experience, product vision, positioning, brand experience, personas, user experience concepts, personalization, customization, socialization, navigation, and interaction models.</image:caption>
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      <image:title>Case Studies - Research and Data Analysis</image:title>
      <image:caption>Worked with a large external research company for the user research around the existing experience and pain points. Closely analyzed the research findings, user data, click-through analytics, conversion rates, and navigational behavior to design a seamless shopping experience.</image:caption>
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      <image:title>Case Studies - Personas</image:title>
      <image:caption>Developed personas based on user research and strategy workshops.</image:caption>
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      <image:title>Case Studies - Customer Journey</image:title>
      <image:caption>Developed an engaging journey that aligned with customer needs, wants, and desires for a seamless shopping experience across mobile, web, and physical stores.</image:caption>
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      <image:title>Case Studies - Mobile Architecture</image:title>
      <image:caption>Produced an optimal product and information architecture, transforming a complex infrastructure into a simple and user-friendly framework with seamless navigation.</image:caption>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515588957-RI8K3RWUG6CR15EFHUZM/DS_Mobile_08.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515589191-VMGX8SVT50TQXTO16MIZ/DS_Mobile_09.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515592209-JW8WCECP3OIHIMNJQXJK/DS_Mobile_10.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515596233-2K791H7IAYPKPI7J0ONL/DS_Mobile_12.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515600197-E7JGE8MHCQYXHJD1TTPN/DS_Mobile_13.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515604597-O96ML052IW2ELIW4QLFL/DS_Mobile_14.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515606396-LWWWMIVEK7I1V01W79W2/DS_Mobile_15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521515607639-JKGVRKXRNA5IF8IV8WV5/DS_Mobile_16.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521546893464-8LDO2M0SSCJRIVJFZCLI/Disney_Store_10.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521520593181-QITRQG117KK4XL6WG0AS/DS_Mobile_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521353271501-W2X2QVZ1J4U78NGAD3Z5/24.jpg</image:loc>
      <image:title>Case Studies - Engineering</image:title>
      <image:caption>Collaborated with product management and engineering to develop the native app in iOS and Android.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521547911250-L2K6SDM16WHN9EPNG4DL/07.jpg</image:loc>
      <image:title>Case Studies - In-Store Experience</image:title>
      <image:caption>Envisioned an engaging Disney retail experience, bridging the gap between digital and physical stores. Conceptualized innovative ideas to create the future of shopping with virtual reality, augmented reality, and artificial intelligence for a magical and immersive experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521537878948-ALTY5SXNV04QKKU4KVSV/DS_Thumbnails_34.jpg</image:loc>
      <image:title>Case Studies - Virtual fitting rooms</image:title>
      <image:caption>Shoppers can try on clothes and outfits in a virtual environment with live Disney-themed background videos.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521540383124-O5WBZXPJMFR0T86WH196/DS_Thumbnails_37.jpg</image:loc>
      <image:title>Case Studies - Augmented experiences</image:title>
      <image:caption>Disney characters come to life in store with augmented reality glasses, creating an inspiring and immersive shopping experience for guests.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521537892048-WFBWDO5MIJRWOWWDC93O/DS_Thumbnails_38.jpg</image:loc>
      <image:title>Case Studies - Artificial intelligence robots</image:title>
      <image:caption>Disney-themed artificial intelligence robots providing shoppers with a personalized shopping experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521546103598-Y8MFRNGHARJ8U02KZRUP/Disney_Store_25.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521544239911-YMEEJMRWRK29AL3OG0FO/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies - The Creator</image:title>
      <image:caption>Brand Archetype</image:caption>
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      <image:title>Case Studies - The Magician</image:title>
      <image:caption>Brand Archetype</image:caption>
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      <image:title>Case Studies - Brand Promise</image:title>
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      <image:title>Case Studies - Create happiness through magical experiences.</image:title>
      <image:caption>Create happiness through magical experiences.</image:caption>
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      <image:title>Case Studies - Bring home the characters you love. Experience the magic.</image:title>
      <image:caption>Bring home the characters you love. Experience the magic.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287404914-02I69YTWZ3G25M9E9M9K/Disney_Store_Thumbnails_11.jpg</image:loc>
      <image:title>Case Studies - Taglines</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287584073-2WCKY6VYPFYZNMEQTXW1/Disney_Store_Thumbnails_10.jpg</image:loc>
      <image:title>Case Studies - Brand Attributes</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287466517-9MPGMM4BV0KPVGJOSVP0/Disney_Store_Thumbnails_06.jpg</image:loc>
      <image:title>Case Studies - Visual Language</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521549011126-I8KO2Y1R8P0SURMG8712/Disney_Store_24.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Results</image:title>
      <image:caption>Redefined the entire product and shopping experience for optimal consumer engagement, leading the design of a new user-centered app that increased sales, optimized conversion, and generated 5-star ratings in the app store. Designed an engaging Disney retail experience with a seamless shopping flow, bridging the gap between digital and physical stores.</image:caption>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523701823343-DHXJI2O0Z1Z6BBF531JS/Ethos_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523636741887-O2L5XSAKJG91WOSQ2XE5/Brand_L22_1.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523702742297-S2KPK126P29IQNF6UTV7/Brand_L22_03.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523636886348-N5SVGS3I1V0KE9BR1T2J/Brand_L22_3.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523704584674-BYSP34SHUF1KE1123Y16/Ethos_25.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523702841745-US0SSRPELHAWGJDMLJW1/Brand_L22_16.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1523702806031-B9C2OAH3EJZT3ZDNNZ6J/Brand_L22_14.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534229154105-028B7KQV0J5KSFS8QOHA/Space_07.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522825340007-JS03PFIRGFUY3O4RPXFW/Retail_34.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839039326-QXZE720KK0TFZE6IN09V/Retail_26.jpg</image:loc>
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      <image:title>Case Studies - Team</image:title>
      <image:caption>Executives Experience design Product management Customer data User research Technology Marketing</image:caption>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1533238926515-UWUPWQC5TLLDOJJZONGM/Retail_23.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522639164528-3SHVQALFMAIJ3AY0422X/12.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522639189366-LK0ZPFJ1HMLJH6KJQREE/23.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839296663-9ZH7PMEC918Q2MUROR03/Retail_10.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838610397-1ZAKEQD1X0OAIJQ0F46I/Retail_22.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838266824-DO5ZUAIQV3LDB3FWBSUZ/Retail_02.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1533278453109-Y46ZI1NBWY2GT7V13D3S/03.jpg</image:loc>
      <image:title>Case Studies - Design Workshops</image:title>
      <image:caption>Facilitate regular user experience workshops to foster a culture of design thinking, inspire collaboration, and create innovative customer-centered experiences. Develop a clear strategic roadmap and success metrics for internal alignment to build the future of Macy's in unity.</image:caption>
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    <image:image>
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      <image:title>Case Studies - Ethnographic Research</image:title>
      <image:caption>Perform an ethnographic study to determine the core needs, wants, and desires of current and future shoppers. Analyze customer data, behaviors, and pain points across digital and physical experiences. Explore relevant and effective solutions to maximize customer engagement, purchases, and loyalty.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521347092322-I81PGP1BWGMN97VUEX50/15.jpg</image:loc>
      <image:title>Case Studies - Personas</image:title>
      <image:caption>Develop multi-generational personas based on customer research, data analytics, and strategy workshops.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839418239-1NH0Y4EML3EVGIFA4BJH/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Case Studies - Customer Journey</image:title>
      <image:caption>Develop an engaging omni-channel journey that aligns with customer needs, wants, and desires for a seamless shopping experience across mobile, web, and physical stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835085473-7R4OXR5CZIU3AIF3Y2LC/29.jpg</image:loc>
      <image:title>Case Studies - Mobile App and Website</image:title>
      <image:caption>Redesign the Macy's mobile app and website with an optimal product architecture, seamless navigation, and innovative features to drive the future of retail with a customer-centered omni-channel experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207358479-9COMRMDZHLO57UITOU8P/Collections.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207351645-QGH37LBN2U6IMYZZO3ZV/Avatar.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207596558-5R2JN66JGPI2ZUE9SPGU/ForYou.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524209800411-0GNUPZ2WUGGC9G2VQKYT/VirtualFittingRoom.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207749298-OMC4QBT9FYEPXRQCIQZ0/Navigation.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207844652-5M5J964C8BZ3UZQTUPWQ/VirtualFittingRoom_01.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1533237337419-3BMDFKBVF841EFZFMHWJ/Women_01.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207867269-WTPG3RCY7432RCABJJE6/VirtualFittingRoom_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835978424-S0NFZ16GSYGOZTT72E0H/06.jpg</image:loc>
      <image:title>Case Studies - In-Store Experience</image:title>
      <image:caption>Create transformative omni-channel experiences based on the ethnographic research and testing, to drive the future of retail and engage new generations of shoppers around the world.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1533280577126-5NFZXBK8BRPFWYKHSS01/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838029963-MR3IH5Q6NUF5UYMCSENM/Retail_11.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522836381045-NRPV0XSDQJ5TLHNEVFPC/Retail_39.jpg</image:loc>
      <image:title>Case Studies - The Magician</image:title>
      <image:caption>Brand Archetype</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838068105-525LRYQ0MSHNC07H6VHX/Retail_41.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522837232452-UGOZBYZ0Z22AKL74PUZE/Retail_38.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522826458932-AAIDHRCNPYDETVLQQFRU/Retail_28.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Results</image:title>
      <image:caption>This case study illustrates a pitch I developed for Macy's to engage customers with immersive digital and physical experiences, maximize sales, and evolve the company as a global industry leader.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534200110668-RB0GVH7BYK7WIPEI6SR5/A_06.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/26a97f52-b7d2-49d1-b039-f7f88a6a57bb/tim-mossholder-baWYmXcdfnc-unsplash.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534199742392-FVMKC36XCF0BUS1XF3VM/A_33.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies - Role</image:title>
      <image:caption>Strategy . Experience . Design Created innovative design systems and global experiences: • Fueled product vision, strategy, and design across web and mobile • Analyzed customer data and insights to inform product design • Guided usability testing plans in collaboration with research team • Designed user-centered experiences that generated positive results • Created new marketing design concepts to connect with customers</image:caption>
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      <image:title>Case Studies - Collaboration</image:title>
      <image:caption>Business Product Design Research Creative Marketing Engineering</image:caption>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534208697686-LQIN94AV6UE7Z0B9HDLT/A_11.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Case Studies - Workshops</image:title>
      <image:caption>Organized regular strategy sessions and design reviews with business, product, and research teams to establish a unified vision, align on design solutions, and create a successful roadmap.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521539711449-GOTJJK9VT7O1DJ85H9UZ/29.jpg</image:loc>
      <image:title>Case Studies - Product Strategy</image:title>
      <image:caption>Collaborated with cross-functional teams to develop: • Business goals • Product strategy • Customer journey • User experience • Design studies</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528445138-NBPOEH4BB6OMEUFWNS4M/12.jpg</image:loc>
      <image:title>Case Studies - Research and Data Analysis</image:title>
      <image:caption>Analyzed user research, pain points, and navigational behavior around existing experiences to create new design solutions aligned with customer needs and wants. •Data analytics •User surveys •Prototype studies •A/B usability tests</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521347092322-I81PGP1BWGMN97VUEX50/15.jpg</image:loc>
      <image:title>Case Studies - Personas</image:title>
      <image:caption>Defined key personas across global product ecosystem, to create personalized customer journeys.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Case Studies - Customer Journeys</image:title>
      <image:caption>Mapped user flows and customer journeys for seamless experiences across mobile, web, and physical stores.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521539382515-O4NYFEEEXG8AGDREBNH4/21.jpg</image:loc>
      <image:title>Case Studies - Product Experience</image:title>
      <image:caption>Designed new global experiences for Apple Support ecosystem across all channels: Mobile, Web, Chat, Email, Phone, In Store. Produced user experience, information architecture, wireframes, messaging, interaction, design, and prototypes for 30+ use cases.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538930496233-2URW2G11I2KUYBRCB49Z/01_Flows.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538930515231-BC1LGV2CVU41ID2BUEPT/02_Flows.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538927753357-K9X26G69213IOOZYMMEX/03_Flows.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538930537098-XK41OTQCDK27CNLN5T5Y/05_Flows.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1539063441464-2JES7S42A5W884VZD6IA/05_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538925581563-QIM5GYNYZCZKAPDQNVTL/01_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1539063454449-95ASYTAWYXCAMT1VNRC0/06_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1539063494441-ECM9ZTNQKYO1SYL458IX/02_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1539063469878-CFOXM4MZWGBOSFF6P08Q/07_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538925606023-F021PJJ5EOI96SG1UOJQ/03_Contact%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534201441305-USZFQGQO4YSYK953YEKV/Apple_03.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534161762127-6Q0EAUE1BGGH2RWCO1JO/A_01.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/50de53eb-cc12-4562-b4d9-e0b38c9750aa/Systems_01.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1693227573469-QEHZBH6PJH56HFDWZY5V/Sample_D_01.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1672977455841-BRRON8LFRFQHHEZFUDPV/Sample_D_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1672977459545-5QP4EOW4A4PU93NEC9L8/Sample_D_03.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1672977461859-35UDW3K8G9XNO42EX52Z/Sample_D_05.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195934091-8BUL92VW1I7VSELVYF5O/A_iPhoneX_01.jpg</image:loc>
      <image:title>Case Studies - Discover.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195933349-BLQV4NFLA7ENE869LYZP/A_iPhoneX_02.jpg</image:loc>
      <image:title>Case Studies - Experience.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195940749-ZIXLD7GABQHI27N6D1OD/A_iPhoneX_03.jpg</image:loc>
      <image:title>Case Studies - Connect.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195939912-HMSTFBSS9T25MP4M7L6Z/A_iPhoneX_05.jpg</image:loc>
      <image:title>Case Studies - Wonder.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195946837-IYTECGVTJ8KXLLBTQT3C/A_iPhoneX_06.jpg</image:loc>
      <image:title>Case Studies - Love.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195944702-WDOLQJ0HF2O98013LYQE/A_iPhoneX_07.jpg</image:loc>
      <image:title>Case Studies - Listen.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195953775-8LQ2644CBAF32E2FXIDD/A_iPhoneX_10.jpg</image:loc>
      <image:title>Case Studies - Admire.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1534195957866-86NLUKENH7SYBGJCKOCE/A_iPhoneX_11.jpg</image:loc>
      <image:title>Case Studies - Appreciate.</image:title>
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      <image:title>Case Studies - The Creator</image:title>
      <image:caption>Brand Archetype</image:caption>
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      <image:title>Case Studies - Brand Attributes</image:title>
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      <image:title>Case Studies - Visual Language</image:title>
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      <image:title>Case Studies - Results</image:title>
      <image:caption>Designed seamless experiences to support customers around the world, bridging the gap between digital and physical stores.</image:caption>
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      <image:title>Case Studies - Role</image:title>
      <image:caption>Invented concept and built company from ground up, leading every step of process, including strategy, research, user experience, design, content, testing, engineering, marketing, and launch.</image:caption>
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      <image:title>Case Studies - Team</image:title>
      <image:caption>Built and led team of 30+ Strategy User experience Design Copywriting Engineering Marketing Creative</image:caption>
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      <image:title>Case Studies - Achievements</image:title>
      <image:caption>Cross-platform eLearning technology Responsive website Mobile application Apple watch app In-flight interface Backend dashboard Data visualization</image:caption>
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      <image:title>Case Studies - White Label Solution</image:title>
      <image:caption>Created a global eLearning system as a white label solution for corporations, universities, and entrepreneurs to develop customized online courses and programs under their own brand name.</image:caption>
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      <image:title>Case Studies - Online Courses</image:title>
      <image:caption>Designed online courses with monthly themes and weekly modules, integrating daily exercises, progress tracking, and corporate workshops to help clients quickly overcome stress and achieve peak performance, health, and success.</image:caption>
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      <image:title>Case Studies - Customer Research</image:title>
      <image:caption>Performed interviews, created online surveys, and led workshops at business growth conferences to research the effects of stress on 500+ executives and professionals. Asked participants questions and gave complimentary 7-day exercises for customer feedback and insights: • How is stress impacting your life? • What would you like to improve in your life? • How did you feel before/after the exercises?</image:caption>
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      <image:title>Case Studies - Pain Points</image:title>
      <image:caption>How is stress impacting your life? Overwhelm Frequent Worry Lack of Focus Ongoing Procrastination Easily Irritable Anxious or Racing Thoughts Low Energy Sleeping Problems Inconsistent Moods Health Issues</image:caption>
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      <image:title>Case Studies - Wants</image:title>
      <image:caption>What would you like to improve? Energy Productivity Leadership Performance Creativity Wealth Prosperity Sleep Mood Health</image:caption>
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      <image:title>Case Studies - User Journey</image:title>
      <image:caption>Strategized a simple and intuitive journey to address customer pain points and wants based on research and analysis.</image:caption>
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      <image:title>Case Studies - Information Architecture</image:title>
      <image:caption>Crafted a sound information architecture for an optimal customer experience and seamless navigation.</image:caption>
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      <image:title>Case Studies - Content Architecture</image:title>
      <image:caption>Composed a well-organized content architecture to maximize user engagement and interactive learning, integrating: • Monthly themes • Weekly modules • Daily exercises • Ongoing evaluations • Progress tracking</image:caption>
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      <image:title>Case Studies - Online Videos</image:title>
      <image:caption>Created 1 marketing video, 12 exercise videos, and 36 exercise photos, including concepts, scripts, copywriting, content architecture, storyboards, and motion graphics. Hired and collaborated with a videographer and a photographer for the production and editing.</image:caption>
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      <image:title>Case Studies - Brand Strategy</image:title>
      <image:caption>Developed the brand mission, positioning, tagline, personas, personality, and archetype.</image:caption>
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      <image:title>Case Studies - Engineering</image:title>
      <image:caption>Architected a clear technical strategy and timeline for development. Hired and managed frontend and backend engineers to develop a scalable platform with a mobile responsive interface. Consumer-facing platform • Online videos and instructions with photos • Interactive tracking system to track daily progress • Weekly evaluations to measure user improvements • Profile page to view stats, rewards, and settings Backend admin dashboard • Content management system with user data visualization • E-commerce framework with pricing plans and coupon codes • Admin dashboard to manage users and measure stats</image:caption>
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      <image:title>Case Studies - Launch</image:title>
      <image:caption>Prepared for launch with a sales, enrollment, and marketing strategy.</image:caption>
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      <image:title>Case Studies - Results</image:title>
      <image:caption>100% of users experienced cognitive, emotional, physical, and behavioral improvements.</image:caption>
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      <image:title>Case Studies - Expansion</image:title>
      <image:caption>Developed an online show, books, and executive retreats to help professionals achieve peak performance, health, and success.</image:caption>
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      <image:title>Case Studies - Role</image:title>
      <image:caption>Directed creation of new design system and personalized experiences across entire ecosystem, implemented new user experience and design process, and led design team, including goals, results, and success.</image:caption>
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      <image:title>Case Studies - Leadership</image:title>
      <image:caption>Executives Product User experience Design Research Business intelligence Engineering Marketing</image:caption>
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      <image:title>Case Studies - Fun Facts</image:title>
      <image:caption>During Sandra’s time with Warner Bros., she led the creation and launch of numerous products, including Flixster Collections: the 1st studio-agnostic entertainment discovery platform and social network. Flixster was then acquired by NBCUniversal in 2016. Sandra was later brought on to lead Flixster, Fandango, Movie Tickets, and Rotten Tomatoes across: Mobile, Tablet, Desktop, In-Theater, TV, AR, VR, and AI.</image:caption>
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      <image:title>Case Studies - Workshops</image:title>
      <image:caption>Organized strategy workshops, sketch sessions, and design reviews with teams across the company to establish unified goals, streamline decisions, inspire collaboration, and evangelize future thinking.</image:caption>
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      <image:title>Case Studies - Product Strategy</image:title>
      <image:caption>Analyzed results from workshops and created product strategy roadmaps for internal alignment around business goals, brand experience, customer journey, user experience, product design, marketing, and development. Implemented new processes to save time, launch faster, and promote company-wide collaboration.</image:caption>
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      <image:title>Case Studies - Research and Data Analysis</image:title>
      <image:caption>Collaborated with business intelligence and research teams to perform user research. Analyzed data, pain points, navigational behavior, and customer journeys around existing experiences to create new solutions aligned with customer needs and wants.</image:caption>
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      <image:title>Case Studies - Personas</image:title>
      <image:caption>Developed key personas across product ecosystem to create personalized customer journeys.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Case Studies - Customer Journey</image:title>
      <image:caption>Led creation of engaging journeys that aligned with user needs and wants throughout movie entertainment life cycle, to design seamless Mobile, Web, TV, Augmented Reality, and In-Theater experiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521539382515-O4NYFEEEXG8AGDREBNH4/21.jpg</image:loc>
      <image:title>Case Studies - Product Experience</image:title>
      <image:caption>Directed successful product experiences, including sketch sessions, user experience, information architecture, wireframes, product design, interaction, animation, prototyping, messaging, and engineering.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536151900218-RO8BB7SUGKFCGDD0JUO7/Tech_07.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1544616766548-G66QGMKAZT1T6VS9VTT4/N_Sketches.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567780917-UK2PRVA6PXPQUMXNQ22C/App_01.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567781122-6FLG8HFXOQTEBZUB1OMP/App_02.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567785633-V26TI28SMI1B5WKLEMHE/App_03.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567786270-CNJ2Z9GYSEVBKTXK32QA/App_05.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538568934983-L061NIB37ANQK60LI0QQ/App_06.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567187906-12CXZ46AJ8N6KKAQHG2U/App_07.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567188786-D0T6M77460GWA14M2RLB/App_10.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567189303-UO5GR2XZRX99CVBQJ6PN/App_11.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567248115-9PQ22WXHZR32E434PNWJ/App_12.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567247873-D86LX6CA6PWMP6SK8HZU/App_14.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567249580-JGMAJ13IUQYHFBOC9MQK/App_15.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538567249764-1NYKUUDP6QIQA3ANBRVZ/App_16.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538568205537-ET35ZHQAZ0M1PYAQ5R5N/Mobile_Community%402x.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538568205690-BR557D1DJCM8B2UCADK1/Mobile_Match%402x.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538568207340-AXFR1FBID9JTI0EFCPI8/Mobile_Recommendations%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1538568207224-NRDOL173TL8E197GDFBX/Mobile_MovieNight%402x.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536140003587-POH41N0Y25NODHVUOP0B/Entertainment_15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1603137891149-1KAEREQJM9POTC8WFDMM/30.jpg</image:loc>
      <image:title>Case Studies - Design System</image:title>
      <image:caption>Led the creation of a new design system.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521353271501-W2X2QVZ1J4U78NGAD3Z5/24.jpg</image:loc>
      <image:title>Case Studies - Engineering</image:title>
      <image:caption>Collaborated with product management and engineering to develop new products across iOS, Android, Web, and TV.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536142442251-CPH2A2AGYFC2PEVCJUZZ/06.jpg</image:loc>
      <image:title>Case Studies - Goals and Performance</image:title>
      <image:caption>Facilitated workshops for product experience team to set goals and developed new process for designers to track progress together on a daily/weekly basis. Taught daily meditation classes, mentoring teams to achieve peak performance, health, and success.</image:caption>
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      <image:title>Case Studies - Innovation Lab</image:title>
      <image:caption>Developed new innovation design lab to explore next generation ideas and experiences aimed to evolve entire product ecosystem, increase value and revenue, and create brand connection.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536143129320-JE1C8D5G6L20BAW5G1VL/12.jpg</image:loc>
      <image:title>Case Studies - In-Theater Experience</image:title>
      <image:caption>Conceptualized innovative ideas to create the future of entertainment with virtual reality, augmented reality, and artificial intelligence for an engaging and immersive in-theater experience.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536151325167-ALDQ1LX4INTT31E6ZG75/Tech_19.jpg</image:loc>
      <image:title>Case Studies - Augmented experiences</image:title>
      <image:caption>Your favorite movie characters come to life in-theater with augmented and virtual reality experiences guiding you to exclusive content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536151354204-X09D3BA5NJQUUFBQPV49/Tech_21.jpg</image:loc>
      <image:title>Case Studies - Artificial intelligence</image:title>
      <image:caption>New artificial intelligence algorithms to provide movie goers with personalized digital and in-theater experiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536152368846-MNNOYURFYALE0U5Z6K1F/Tech_23.jpg</image:loc>
      <image:title>Case Studies - Virtual reality</image:title>
      <image:caption>Movie goers can earn points and free movie tickets by finding hidden augmented clues throughout the theater with their phones.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1536140636591-6FJJZJ948MSH4E0XNOLX/ManFromUncle_1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Results</image:title>
      <image:caption>•Drove successful creation and development of new products •Raised product quality to increase value, engagement, and revenue •Created unity and collaboration across teams throughout company •Implemented new processes for UX, design, and goal tracking •Mentored teams to achieve peak performance and success •Streamlined decisions, saving time and producing faster results</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/0597c573-7201-4278-93b2-c299f7eff1d8/Walmart+01.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/a024271f-d2a8-421e-a13d-bd41d812c0ca/Walmart+02.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344052887-5NGDZ8NCZFH6UW8ENLYY/05.jpg</image:loc>
      <image:title>Case Studies - Role</image:title>
      <image:caption>Reinvented the omnichannel shopping experience for Walmart customers across web, mobile, and physical stores, including product strategy, workshops, research, architecture, customer journey, user experience, interaction, design, and testing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344658005-59CF2DLZGNJUUEYTAT9X/02.jpg</image:loc>
      <image:title>Case Studies - Team</image:title>
      <image:caption>Collaboration Leadership Business Product UX &amp; Design Accessibility Research Content Marketing Engineering</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/71f0a927-2a27-46aa-b6c7-a211fdce818f/Walmart+05.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/12cbfd9c-6f60-47ab-b4a4-eca0ea8e2346/Walmart+14.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Case Studies - Workshops</image:title>
      <image:caption>Organized strategy workshops to create alignment with teams across the company, establish unified goals, streamline decisions, inspire collaboration, and evangelize future thinking.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/15e44d12-36c6-4761-b712-cfe93cea412c/Walmart+15.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521539711449-GOTJJK9VT7O1DJ85H9UZ/29.jpg</image:loc>
      <image:title>Case Studies - Product Strategy</image:title>
      <image:caption>Analyzed the results from the workshop to create a product strategy blueprint, defining the problem space, business goals, and product vision. Strategized the retail customer journey, brand positioning, personas, user experience, design, personalization, customization, navigation, and interaction.</image:caption>
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      <image:title>Case Studies - Archetype &amp; Personas</image:title>
      <image:caption>Developed brand archetypes and user personas based on research and strategy workshops. Defined 3 archetypes: The Leader • Primary The Caregiver • Secondary The Citizen • Tertiary</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1671086516990-49ECAEQLXPEE4ZF0F0T7/07_Explorations%402x.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1671090339130-ZXYV2P763CVKT80WG16L/92_InspirationShopper.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1671090340312-LCGXL6FDSBYI873UQYNW/93_PurposeShopper.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1671090341436-DYJVGJDCVW3RS2M3G6CV/94_ResearchShopper.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Case Studies - Customer Journey</image:title>
      <image:caption>Aligned with customer needs and wants to create a seamless shopping experience across mobile, web, and physical stores. Developed user scenarios, journey flows, wireframes, visual design, and prototypes.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/3df7c1c2-fe2e-4e6e-a427-fc428abff0e0/30.jpg</image:loc>
      <image:title>Case Studies - Design System</image:title>
      <image:caption>Led and collaborated in the creation of a new design system for continuity across web and mobile experiences.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528445138-NBPOEH4BB6OMEUFWNS4M/12.jpg</image:loc>
      <image:title>Case Studies - User Testing</image:title>
      <image:caption>Conducted user testing to validate wireframe prototypes for web and mobile before moving forward with the visual design.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/cf6c7547-eb72-432a-8eb5-7d88dce89925/Walmart+30.jpg</image:loc>
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      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1671097313284-Q652F24WIGTEHX7DM2AU/WM_M_15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521547911250-L2K6SDM16WHN9EPNG4DL/07.jpg</image:loc>
      <image:title>Case Studies - In-Store Experience</image:title>
      <image:caption>Reimagined the retail experience, bridging the gap between digital and physical stores for a seamless shopping journey. Conceptualized the future of shopping with virtual and augmented reality.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Case Studies - Results</image:title>
      <image:caption>Created the ideal shopping experience for Walmart customers across web, mobile, and physical stores to increase customer engagement and loyalty.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/af9b561b-010a-4c18-aa6f-bb7674940ca0/Fleet_16.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597788073800-T2OARRMBOMC0MWJL5SQA/Fleet_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344658005-59CF2DLZGNJUUEYTAT9X/02.jpg</image:loc>
      <image:title>Case Studies - Global Design &amp; Leadership</image:title>
      <image:caption>Executives Product User experience Design Engineering Marketing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597794492822-8ZW7G7IP689EKSAZ01YQ/Fleet_01.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b5815e09-dcbf-4bad-b84a-64dedef9d436/Fleet_10.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Case Studies - Product Experience</image:title>
      <image:caption>Led and defined entire product vision, design systems, user experience, and accessible design for new products and experiences across mobile, web, AI tools, and in-car technologies, including global Lexus &amp; Toyota apps.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/844355e4-b449-4d84-99e9-c4b061944e9b/15.jpg</image:loc>
      <image:title>Case Studies - UX &amp; UI Design</image:title>
      <image:caption>Developed information architecture, wireframes, user flows, journey maps, prototypes, Figma component library, interaction, and product design. Designed for accessibility and globalization. Conducted usability studies and user testing to connect with user needs and wants.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/df07653d-9723-4200-a558-884ec2668635/03.jpg</image:loc>
      <image:title>Case Studies - Workshops</image:title>
      <image:caption>Partnered with executive leadership. Organized strategy workshops and weekly design reviews with global teams to create alignment across companies, establish unified goals, inspire collaboration, and evangelize future thinking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1693557685118-X444KN3QBB4G6REQDIUZ/Workshop+01.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/63fba3d1-8dc0-49a0-be6a-1a2f3590e0f0/Landing_Fleet.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/4f8989f4-f3de-4bac-8227-98b744354fb0/Landing_Inventory.jpg</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/0e5bb1e3-5aac-418a-bc35-58e5fcf90433/50.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/dd451309-01c4-484f-829b-e6aef2858057/51.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/f9aa95eb-0345-44c6-a929-c608e38bcc58/Fleet_10.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7f22457b-d6de-488e-80a7-1b81cada5263/Landing_Rentals.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/82a7050b-0270-4177-b89a-fb9a0aff81d8/Fleet_05.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772642854202-VFKEYQOUN0RYYMGMVXB0/EV_30.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772638276128-HWW8EVDPEG81VMZHUNJ3/EV_32.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772638277369-5QE0ZOWJ7Z0FC4S8UTWC/EV_33.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772638277653-Z3P5H87BYDQMOWHNBITY/EV_34.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772642890777-HA8SHR6T7FEHELHEV3K0/OneApp+30.png</image:loc>
      <image:title>Case Studies</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772638338543-7V80TDWOG551NUK5GS2V/LT_01.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857084006-0G1OGBL5GELSF4F57SOJ/OneApp+10.png</image:loc>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/ed1622c8-9d1b-4523-a7e4-9eeb0f30ee2e/Car+Interface.png</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7ba2cdbf-7fed-4c14-a38f-ac571f233b76/Icon_Atoms.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/3361e4f6-d16a-4a0e-b60f-2b2e4761048c/Atoms_ToyotaLexus.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b9f4cdcd-02fa-4088-bd4f-2a0b1b439621/Icon_Molecules.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/a80bc709-c8db-4953-a938-7ee6a4142fe1/Molecules.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b066b0d0-18a5-446a-af88-9ae0a3e732aa/15.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7806d7de-1318-40b6-b92f-4df4a2b07165/24.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/86712b83-b654-4c23-837c-67617539f558/Lexus.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1519458729712-G6DP95M6AD65EQ7QZHID/OndaLife_03_53.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838266824-DO5ZUAIQV3LDB3FWBSUZ/Retail_02.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Macy's - Strategy Workshops</image:title>
      <image:caption>Organize and lead strategy workshops with executive leadership and cross-functional teams to define the business goals, brand experience, and problems to solve. Identify customer demographics and strategize a unified future vision to craft successful, industry-leading experiences that deliver value to customers across digital and physical channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522831668404-LRGBR9DHI904TCMZJ07K/07.jpg</image:loc>
      <image:title>Macy's - Design Workshops</image:title>
      <image:caption>Facilitate regular user experience workshops to foster a culture of design thinking, inspire collaboration, and create innovative customer-centered experiences. Develop a clear strategic roadmap and success metrics for internal alignment to build the future of Macy's in unity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528445138-NBPOEH4BB6OMEUFWNS4M/12.jpg</image:loc>
      <image:title>Macy's - Ethnographic Research</image:title>
      <image:caption>Perform an ethnographic study to determine the core needs, wants, and desires of current and future shoppers. Analyze customer data, behaviors, and pain points across digital and physical experiences. Explore relevant and effective solutions to maximize customer engagement, purchases, and loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521347092322-I81PGP1BWGMN97VUEX50/15.jpg</image:loc>
      <image:title>Macy's - Personas</image:title>
      <image:caption>Develop multi-generational personas based on customer research and strategy workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912170196-MESJ6XXUOTNGRRCKNFXN/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912206966-M9VVNH9H29D21AS20HW9/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912259315-7FRXTPPLRIE8M776IV8F/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839418239-1NH0Y4EML3EVGIFA4BJH/image-asset.jpeg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Macy's - Customer Journey</image:title>
      <image:caption>Develop an engaging omni-channel journey that aligns with customer needs, wants, and desires for a seamless shopping experience across mobile, web, and physical stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835085473-7R4OXR5CZIU3AIF3Y2LC/29.jpg</image:loc>
      <image:title>Macy's - Mobile App and Website</image:title>
      <image:caption>Redesign the Macy's mobile app and website with an optimal product architecture, seamless navigation, and innovative features to drive the future of retail and customer-centered experiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521353271501-W2X2QVZ1J4U78NGAD3Z5/24.jpg</image:loc>
      <image:title>Macy's - Engineering</image:title>
      <image:caption>Collaborate with product management and engineering to develop the new native app and web experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835978424-S0NFZ16GSYGOZTT72E0H/06.jpg</image:loc>
      <image:title>Macy's - In-Store Experience</image:title>
      <image:caption>Create transformative omni-channel experiences based on the ethnographic research and testing, to drive the future of retail and engage new generations of shoppers around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838029963-MR3IH5Q6NUF5UYMCSENM/Retail_11.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522836381045-NRPV0XSDQJ5TLHNEVFPC/Retail_39.jpg</image:loc>
      <image:title>Macy's - The Magician</image:title>
      <image:caption>Brand Archetype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838068105-525LRYQ0MSHNC07H6VHX/Retail_41.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522837232452-UGOZBYZ0Z22AKL74PUZE/Retail_38.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Macy's - Results</image:title>
      <image:caption>Engage customers with immersive digital and physical experiences, maximize sales, and evolve as a global industry leader.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/macys-workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1520839504900-J77E6MCDTEQLG74UMVB6/Think_02.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522632816477-ZWOMK6O3OSZTPJI085W5/CognitiveScience.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/disney-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521354557759-2RR6X5OKLGB3MRGNIW96/Disney_Store_01.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521334504913-V94RE2Z426BY1UBO0MJ1/Disney_Store_06.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521354631565-I1ME7ZAD55RG8H5J6SG6/Disney_Store_06.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521339148243-Q6LZABFA14H0117GXXHX/Disney_Store_Thumbnails_05.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521339122636-EBH2GF47UE53SYAW1GVZ/Disney_Store_Thumbnails_03.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521339089411-QAPV103DAM3RFZ6Y1UIT/Disney_Store_Thumbnails_01.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521337934648-IB2LGCCDOAL9DGHGIE6E/Disney_Store_Thumbnails_24.jpg</image:loc>
      <image:title>Disney Store - Personalize</image:title>
      <image:caption>Personalize the experience based on guest behavior: Curated content that’s relevant to the guest Smart search and recommendations Upcoming events: Birthdays, Holidays, Special Occasions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521337952812-DJ1OEFPHBM67PNDFWK46/Disney_Store_Thumbnails_25.jpg</image:loc>
      <image:title>Disney Store - Customize</image:title>
      <image:caption>Customize the experience based on guest preferences: Advanced filtering systems “Create my experience” / “Who am I” dashboard My favorite products, characters, franchises, and events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521337975611-J2F3WZY3YUIMNH80DGF9/Disney_Store_Thumbnails_29.jpg</image:loc>
      <image:title>Disney Store - Socialize</image:title>
      <image:caption>Create a global community allowing guests to: Share on Facebook, Twitter, Instagram Deep link from social networks and emails Meet other guests who share their interests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521547195383-73432F5VRQV2AN6QK2QB/Disney_Store_10.jpg</image:loc>
      <image:title>Disney Store</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287321930-F14RHRYERGQLMEB5739Z/SuryaSuccess_Thumbnails_04.jpg</image:loc>
      <image:title>Disney Store - The Creator</image:title>
      <image:caption>Brand Archetype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287346992-Q22A8EPTM5GDF18VTL6K/Disney_Store_Thumbnails_02.jpg</image:loc>
      <image:title>Disney Store - The Magician</image:title>
      <image:caption>Brand Archetype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287362541-SW5R06FKTTHF7IUJD2SS/Disney_Store_Thumbnails_11.jpg</image:loc>
      <image:title>Disney Store - Happiness      </image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521296360314-RMWYEL1OR5BJO6JNJ169/Disney_Store_Thumbnails_12.jpg</image:loc>
      <image:title>Disney Store - Create happiness through magical experiences.  </image:title>
      <image:caption>Brand Promise Create happiness through magical experiences.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521296297765-TI8QPGUC019YCFHXTFCX/Disney_Store_Thumbnails_12.jpg</image:loc>
      <image:title>Disney Store - Bring home the characters you love. Experience the magic.</image:title>
      <image:caption>Taglines Bring home the characters you love.  Experience the magic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287404914-02I69YTWZ3G25M9E9M9K/Disney_Store_Thumbnails_11.jpg</image:loc>
      <image:title>Disney Store - Magical Experience  </image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287584073-2WCKY6VYPFYZNMEQTXW1/Disney_Store_Thumbnails_10.jpg</image:loc>
      <image:title>Disney Store - Brand Attributes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521287466517-9MPGMM4BV0KPVGJOSVP0/Disney_Store_Thumbnails_06.jpg</image:loc>
      <image:title>Disney Store - Visual Language</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/fandango-workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1517565853725-F6NMKYXDIMITXIBQUYW7/Technology_09.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1520218440550-O8MSHXHK6TF6XRIJLLRM/Clients_Website.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1517566610856-LECT4QJD3PRR3T717MNR/CognitiveScience.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1517565991596-YIVNF430JETO9V9ENLKX/Technology_01.jpg</image:loc>
      <image:title>Workshops</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/macys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521549295687-8RP77C8EAHYPTFYJ58HZ/Disney_Store_19.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522825340007-JS03PFIRGFUY3O4RPXFW/Retail_34.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839039326-QXZE720KK0TFZE6IN09V/Retail_26.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344658005-59CF2DLZGNJUUEYTAT9X/02.jpg</image:loc>
      <image:title>Macy's - Team</image:title>
      <image:caption>Executives User experience design Product management Customer data User research Technology Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522825443438-LQCZFOYWAF7B57R366U3/Retail_14.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522826458932-AAIDHRCNPYDETVLQQFRU/Retail_28.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522830199135-99UFDRRO97KTVEQJWUJJ/Retail_23.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839169365-B4XY4H1CYECOR7J5W3LT/Retail_16.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522639128680-W0J78MY05JS3YUQLA3UT/06.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522639164528-3SHVQALFMAIJ3AY0422X/12.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522639189366-LK0ZPFJ1HMLJH6KJQREE/23.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839296663-9ZH7PMEC918Q2MUROR03/Retail_10.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838610397-1ZAKEQD1X0OAIJQ0F46I/Retail_22.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>Macy's</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838266824-DO5ZUAIQV3LDB3FWBSUZ/Retail_02.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Macy's - Strategy Workshops</image:title>
      <image:caption>Organize and lead strategy workshops with executive leadership and cross-functional teams to define the business goals, brand experience, and problems to solve. Identify customer demographics and strategize a unified future vision to craft successful, industry-leading experiences that deliver value to customers across digital and physical channels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522831668404-LRGBR9DHI904TCMZJ07K/07.jpg</image:loc>
      <image:title>Macy's - Design Workshops</image:title>
      <image:caption>Facilitate regular user experience workshops to foster a culture of design thinking, inspire collaboration, and create innovative customer-centered experiences. Develop a clear strategic roadmap and success metrics for internal alignment to build the future of Macy's in unity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528445138-NBPOEH4BB6OMEUFWNS4M/12.jpg</image:loc>
      <image:title>Macy's - Ethnographic Research</image:title>
      <image:caption>Perform an ethnographic study to determine the core needs, wants, and desires of current and future shoppers. Analyze customer data, behaviors, and pain points across digital and physical experiences. Explore relevant and effective solutions to maximize customer engagement, purchases, and loyalty.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521347092322-I81PGP1BWGMN97VUEX50/15.jpg</image:loc>
      <image:title>Macy's - Personas</image:title>
      <image:caption>Develop multi-generational personas based on customer research and strategy workshops.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912170196-MESJ6XXUOTNGRRCKNFXN/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912206966-M9VVNH9H29D21AS20HW9/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522912259315-7FRXTPPLRIE8M776IV8F/25.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522839418239-1NH0Y4EML3EVGIFA4BJH/image-asset.jpeg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521352966260-E6EIW3YKWUMGEL3T8V1H/14.jpg</image:loc>
      <image:title>Macy's - Customer Journey</image:title>
      <image:caption>Develop an engaging omni-channel journey that aligns with customer needs, wants, and desires for a seamless shopping experience across mobile, web, and physical stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524209702029-MRSO4XELPMDN7LBZV6VK/Journey_01.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835085473-7R4OXR5CZIU3AIF3Y2LC/29.jpg</image:loc>
      <image:title>Macy's - Mobile App and Website</image:title>
      <image:caption>Redesign the Macy's mobile app and website with an optimal product architecture, seamless navigation, and innovative features to drive the future of retail with a customer-centered omni-channel experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207358479-9COMRMDZHLO57UITOU8P/Collections.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207351645-QGH37LBN2U6IMYZZO3ZV/Avatar.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207596558-5R2JN66JGPI2ZUE9SPGU/ForYou.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524209800411-0GNUPZ2WUGGC9G2VQKYT/VirtualFittingRoom.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207749298-OMC4QBT9FYEPXRQCIQZ0/Navigation.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207844652-5M5J964C8BZ3UZQTUPWQ/VirtualFittingRoom_01.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207782016-WVB9H81FNH9KDSMBGXKA/Women.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1524207867269-WTPG3RCY7432RCABJJE6/VirtualFittingRoom_02.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522835978424-S0NFZ16GSYGOZTT72E0H/06.jpg</image:loc>
      <image:title>Macy's - In-Store Experience</image:title>
      <image:caption>Create transformative omni-channel experiences based on the ethnographic research and testing, to drive the future of retail and engage new generations of shoppers around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838029963-MR3IH5Q6NUF5UYMCSENM/Retail_11.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522836381045-NRPV0XSDQJ5TLHNEVFPC/Retail_39.jpg</image:loc>
      <image:title>Macy's - The Magician</image:title>
      <image:caption>Brand Archetype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522838068105-525LRYQ0MSHNC07H6VHX/Retail_41.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1522837232452-UGOZBYZ0Z22AKL74PUZE/Retail_38.jpg</image:loc>
      <image:title>Macy's</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528981054-GIRQC2U040XNTM7W0ADA/image-asset.jpeg</image:loc>
      <image:title>Macy's - Results</image:title>
      <image:caption>Engage customers with immersive digital and physical experiences, maximize sales, and evolve as a global industry leader.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/home</loc>
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    <lastmod>2026-03-26</lastmod>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Galvagnized®&lt;/p&gt;</image:title>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Galvagnized®&lt;/p&gt;</image:title>
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      <image:title>&lt;p class="" style="white-space:pre-wrap;"&gt;Galvagnized®&lt;/p&gt;</image:title>
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  </url>
  <url>
    <loc>https://galvagnized.com/lexus-toyota-keep</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-09</lastmod>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/af9b561b-010a-4c18-aa6f-bb7674940ca0/Fleet_16.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597788073800-T2OARRMBOMC0MWJL5SQA/Fleet_02.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344658005-59CF2DLZGNJUUEYTAT9X/02.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Global Design &amp; Leadership</image:title>
      <image:caption>Executives Product User experience Design Engineering Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597794492822-8ZW7G7IP689EKSAZ01YQ/Fleet_01.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b5815e09-dcbf-4bad-b84a-64dedef9d436/Fleet_10.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Product Experience</image:title>
      <image:caption>Led and developed entire product vision, design systems, user experience, and visual design for new products and experiences across mobile, web, and in-car technologies, including global Lexus &amp; Toyota apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/844355e4-b449-4d84-99e9-c4b061944e9b/15.jpg</image:loc>
      <image:title>Toyota Shopping Samples - UX &amp; UI Design</image:title>
      <image:caption>Developed information architecture, wireframes, user flows, journey maps, prototypes, Figma component library, interaction, and product design. Designed for accessibility and globalization. Conducted usability studies and user testing to connect with user needs and wants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/df07653d-9723-4200-a558-884ec2668635/03.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Workshops</image:title>
      <image:caption>Partnered with executive leadership. Organized strategy workshops and weekly design reviews with global teams to create alignment across companies, establish unified goals, inspire collaboration, and evangelize future thinking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1693557685118-X444KN3QBB4G6REQDIUZ/Workshop+01.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
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      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/63fba3d1-8dc0-49a0-be6a-1a2f3590e0f0/Landing_Fleet.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
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      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7f22457b-d6de-488e-80a7-1b81cada5263/Landing_Rentals.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/82a7050b-0270-4177-b89a-fb9a0aff81d8/Fleet_05.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772628117304-12L3VADL6DPQ7H93RQJZ/LT_01.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
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    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772628120539-Q2E9G4WABQGD9578X5I1/LT_06.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
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    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857074686-A4FR9Y2ZU8FAI8T1GVOH/OneApp+02.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
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    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857089228-ID4Z7ZEWX5UH8N18YW2J/OneApp+12.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772633260734-Z1O9LDMKO9T75QZIXSN4/EV_03.png</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775707465-1KS9S3PGY6GD72R6NP79/21_OneApp.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775708114-J13INWIPJRLRSCRFM5T0/31_OneApp.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775708965-D4MH59S694IJ31IJ2TAQ/51_OneApp.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775753258-KKFIC4Q55BH3XJSO269M/22_OneApp.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
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      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775754717-FFIYVMVFITDD0C58RTC6/52_OneApp.jpg</image:loc>
      <image:title>Toyota Shopping Samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/ed1622c8-9d1b-4523-a7e4-9eeb0f30ee2e/Car+Interface.png</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7ba2cdbf-7fed-4c14-a38f-ac571f233b76/Icon_Atoms.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/3361e4f6-d16a-4a0e-b60f-2b2e4761048c/Atoms_ToyotaLexus.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b9f4cdcd-02fa-4088-bd4f-2a0b1b439621/Icon_Molecules.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/a80bc709-c8db-4953-a938-7ee6a4142fe1/Molecules.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b066b0d0-18a5-446a-af88-9ae0a3e732aa/15.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7806d7de-1318-40b6-b92f-4df4a2b07165/24.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/86712b83-b654-4c23-837c-67617539f558/Lexus.jpg</image:loc>
      <image:title>Toyota Shopping Samples - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://galvagnized.com/animation-test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1709800451682-4QA5CZSB0QIM5NOOJ3FT/LEX.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/af9b561b-010a-4c18-aa6f-bb7674940ca0/Fleet_16.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597788073800-T2OARRMBOMC0MWJL5SQA/Fleet_02.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521344658005-59CF2DLZGNJUUEYTAT9X/02.jpg</image:loc>
      <image:title>ANIMATION TEST - Global Design &amp; Leadership</image:title>
      <image:caption>Executives Product User experience Design Engineering Marketing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1597794492822-8ZW7G7IP689EKSAZ01YQ/Fleet_01.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346744920-K42DT1GXAOYBZIVUD4BR/DesignThinking_00.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346731558-9EDN9OCY6UDKAN9EWSJ7/15.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346715850-POAIW3IKYDW1FGUEWLE1/DesignThinking_02.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346762595-FEV59WWXTBM7NHOJS3TX/DesignThinking_03.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346780227-6BWVI8JR4MUL2NWNADSF/image-asset.jpeg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521346806054-8TIY2OGRGGPPTM3QN90T/DesignThinking_05.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b5815e09-dcbf-4bad-b84a-64dedef9d436/Fleet_10.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1521528466588-MEXLAV5UQHBFA4M6R8UF/03.jpg</image:loc>
      <image:title>ANIMATION TEST - Product Experience</image:title>
      <image:caption>Led and developed entire product vision, design systems, user experience, and visual design for new products and experiences across mobile, web, and in-car technologies, including global Lexus &amp; Toyota apps.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/844355e4-b449-4d84-99e9-c4b061944e9b/15.jpg</image:loc>
      <image:title>ANIMATION TEST - UX &amp; UI Design</image:title>
      <image:caption>Developed information architecture, wireframes, user flows, journey maps, prototypes, Figma component library, interaction, and product design. Designed for accessibility and globalization. Conducted usability studies and user testing to connect with user needs and wants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/df07653d-9723-4200-a558-884ec2668635/03.jpg</image:loc>
      <image:title>ANIMATION TEST - Workshops</image:title>
      <image:caption>Partnered with executive leadership. Organized strategy workshops and weekly design reviews with global teams to create alignment across companies, establish unified goals, inspire collaboration, and evangelize future thinking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1693557685118-X444KN3QBB4G6REQDIUZ/Workshop+01.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1693557687076-VKTC35321MO5DO18CWCY/Workshop+02.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549879948308-R6B2S1PPZ139OEV3M3TE/DesignThinking_00.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549879957155-QGS11DSR0FLOZ7HF5LUY/DesignThinking_01.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549879966031-3B7JOH6HAK6BQK3RFJSC/DesignThinking_02.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549879974368-1VXI7UFSHB3MZ0ESYPT2/DesignThinking_03.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549880634955-503MBJXS25Z0PVEEC42I/DesignThinking_04.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1549879993079-0LI17BT8FXRJNSJIG3FO/DesignThinking_06.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/78009387-0530-4cbd-800d-a8d7fd858626/Fleet_11.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/63fba3d1-8dc0-49a0-be6a-1a2f3590e0f0/Landing_Fleet.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/4f8989f4-f3de-4bac-8227-98b744354fb0/Landing_Inventory.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/f9aa95eb-0345-44c6-a929-c608e38bcc58/Fleet_10.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7f22457b-d6de-488e-80a7-1b81cada5263/Landing_Rentals.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/82a7050b-0270-4177-b89a-fb9a0aff81d8/Fleet_05.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772628117304-12L3VADL6DPQ7H93RQJZ/LT_01.png</image:loc>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857074686-A4FR9Y2ZU8FAI8T1GVOH/OneApp+02.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857077146-RYHM5UOFEAYSPRPAZ5SE/OneApp+03.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857077158-FBKLGHVB9TUWE7K11AQH/OneApp+05.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857090590-V6DHKK7UEBFVAC7MKYEM/OneApp+11.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692857089228-ID4Z7ZEWX5UH8N18YW2J/OneApp+12.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772633258510-QP56JYB2D48T9C9HZY2S/EV_01.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
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    <image:image>
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      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1772633260734-Z1O9LDMKO9T75QZIXSN4/EV_03.png</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775707465-1KS9S3PGY6GD72R6NP79/21_OneApp.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775708114-J13INWIPJRLRSCRFM5T0/31_OneApp.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775708965-D4MH59S694IJ31IJ2TAQ/51_OneApp.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775753258-KKFIC4Q55BH3XJSO269M/22_OneApp.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/1692775753887-JXR0IJQTQP5QXGRZOL7J/32_OneApp.jpg</image:loc>
      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
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      <image:title>ANIMATION TEST</image:title>
    </image:image>
    <image:image>
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      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7ba2cdbf-7fed-4c14-a38f-ac571f233b76/Icon_Atoms.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/3361e4f6-d16a-4a0e-b60f-2b2e4761048c/Atoms_ToyotaLexus.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b9f4cdcd-02fa-4088-bd4f-2a0b1b439621/Icon_Molecules.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/a80bc709-c8db-4953-a938-7ee6a4142fe1/Molecules.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/b066b0d0-18a5-446a-af88-9ae0a3e732aa/15.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/7806d7de-1318-40b6-b92f-4df4a2b07165/24.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59d7eea34c326d0fa4a2d0be/86712b83-b654-4c23-837c-67617539f558/Lexus.jpg</image:loc>
      <image:title>ANIMATION TEST - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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