Creating the future
of technology, products,
and experiences.
Mobile . web . ECOMMERCE . software . WATCH . tV . AR . VR
CONNECT
Customer insights
Brand strategy
User research
Persona journeys
Design: Systems
Success metrics
INNOVATE
User-centered experiences
Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and testing
ENGAGE
Visual communication
Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
Understanding Customers
Connect with your customers to develop successful products and experiences.
Industries
Technology
Financial
Entertainment
Automotive
Education
Healthcare
360° Design
Products and brands
Customer experiences
Enterprise solutions
Mobile applications
Data-rich software
eLearning platforms
Results
Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
Work Experience
SENIOR USER EXPERIENCE / PRODUCT DESIGN DIRECTOR
Galvagnized
Los Angeles . 2017 – PRESENT
Product strategy, user experience, and design for Mobile, Web, eCommerce, TV, AR, VR:
• NBCUniversal: Flixster, Movie Tickets, Fandango, and Rotten Tomatoes
• Surya Success: eLearning technology for peak performance and stress management
Mobile app, Website, In-Flight Interface, Apple Watch app to track heartbeat/breathing
White label solution for companies and universities to create online courses and videos
• Global launches: Brands, companies, products, and experiences
SENIOR USER EXPERIENCE DESIGNER / LEAD
Apple
Silicon Valley . 2016 – 2017
Product strategy, user experience, and design for Mobile, Web, eCommerce:
• Worldwide experiences for 500+ million customers
• Innovative customer support solutions across all channels
• Complex and data-rich internal management systems
SENIOR USER EXPERIENCE / DESIGN Director
Disney
Glendale . 2015 – 2016
Product strategy, user experience, and design for Mobile, Web, eCommerce, AR, VR:
• Disney Store: iOS & Android mobile app; Retail experience
97% revenue increase and 5 star ratings in app store
• Global employee performance and career growth platform
• Immersive and personalized event planning experience
USER EXPERIENCE / DESIGN Director
Warner Bros.
Burbank . 2007 – 2015
Product strategy, user experience, and design for Mobile, Web, eCommerce, Software, TV:
• WarnerBros.com: Million dollar omni-channel experiences
• Flixster: 1st studio agnostic entertainment discovery engine and social network
• Google Keynote: Mobile app design featured at Mobile World Congress
• YouTube Movies: New streaming movie-on-demand service
• OutMyWindow: 1st cross-platform entertainment photo sharing application
• Featured: CES, Google Keynote, LA Times, Wall Street Journal
PRODUCT EXPERIENCE / CREATIVE DIRECTOR
RWB Automotive
Los Angeles . 2005 – 2007
Product strategy, user experience, and design of digital and interactive experiences:
• Volkswagen GX3: First 3 wheeler concept car—LA Auto Show
• Volkswagen R GT: New Jetta, Touareg, Passat—SEMA Show
• Formula One: TF106 Panasonic Toyota F1—Monterey Historics Race, Laguna Seca
• Toyota: Branding and environmental design
• Lexus: New branding explorations
interactive art director
Ethos Design
Burbank . 2003 – 2005
Strategy, experience, and design of brands, products, and interactive environments:
• Lounge 22, Banana Republic: Websites, branding, and advertising
• Intel, Mercedes, Saks Fifth Avenue: Websites and interactive exhibits
• Oscars, Emmys, Volvo: Print and environmental design
PRODUCT DESIGN DIRECTOR
Demasque Productions
Beverly Hills . 2001 – 2003
Product strategy, user experience, and design for Mobile, Web, eCommerce:
• Brands and products
• Entertainment experiences
• Multimedia platforms and products
• E-commerce websites
Art Director
Publicis Groupe
France . 2000 – 2001
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
Strategy, creation, and launch of brands and experiences:
• National advertising
• Marketing campaigns
• Premium brands
• Brochures and invitations
• Event collateral
User Experience Design
understand
Design thinking
Empathize
Define
Ideate
—
Design
Prototype
Test
validate
Research and testing
Interviews
Surveys
Card sorts
—
Tree tests
Usability tests
A/B tests
EXPAND
Global languages
English
French
Spanish
—
Translation
Globalization
Localization
Education
Bachelor's Degree
University of California
Los Angeles, CA
Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication
Continuing Education
Art Center College of Design
Pasadena, CA
Product Design
• Industrial
• Transportation
• Brand creation
• Advertising
MASTER'S DEGREE CANDIDATE
Smartly School of Business
Online Program
EMBA
• Strategy and innovation
• Data analysis and decisions
• Leading organizations
• Operations management
Awards and Recognition
2014 - 2016
ABC . CBS . FOX . NBC
Sandra Galvagny
Galvagnized
Surya Success
2014
Mega Minds
Award winning website design
2013 - 2015
CEO Space International
Guest speaker and faculty for business leaders, and recognition for Galvagnized
2012
Online to Riches
Best presentation award
2011 - 2013
Warner Bros.
Lead for winning team of mobile app challenge
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for contributions to Flixster
2010
Google Keynote
Featured app design at Mobile World Congress
2006
LA Auto Show, Volkswagen
Unveiling of GX3—Cutting edge 3-wheeler concept car
2005
SEMA, Volkswagen
Launch of Project R GT—All new Jetta, Touareg, and Passat
