CONNECT

Customer insights

Brand strategy
User research
Persona journeys
Design: Systems
Success metrics

INNOVATE

User-centered experiences

Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and testing

ENGAGE

Visual communication

Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
 

Industries

Technology
Financial
Entertainment
Automotive
Education
Healthcare

360° Design

Products and brands
Customer experiences
Enterprise solutions
Mobile applications
Data-rich software
eLearning platforms

Results

Evangelize innovation
Accelerate development
Save costs and resources
Boost product performance
Increase engagement
Maximize revenue
 

PRODUCT EXPERIENCE / DESIGN DIRECTOR

Galvagnized

Los Angeles, CA . 2017 – PRESENT
NBCUniversal, Surya Success, Technology
• Strategize new products and technologies, collaborating with CEOs and executives
• Lead workshops to evangelize future thinking, design, prototype, and test ideas
• Inspire and mentor cross-functional teams and agency partners across all disciplines
• Drove creation and launch of global brands, companies, products, and experiences
• Generated successful metrics, conducting quantitative/qualitative research and testing
• Pioneered eLearning technology for peak performance and success (launched 2013)

SENIOR USER EXPERIENCE DESIGNER / LEAD

Apple

Silicon Valley, CA . 2016 – 2017
• Created and led innovative experiences for global initiatives
• Fueled product vision, strategy, and design across web and mobile
• Informed product experience with clear data analysis and user insights
• Guided usability testing plans in collaboration with research team
• Conceptualized new interaction design models for optimal usability
• Designed seamless user experiences that generated positive results

SENIOR USER EXPERIENCE / DESIGN Director

Disney

Glendale and Pasadena, CA . 2015 – 2016
• Galvanized innovation creating advanced strategies and user-centered products
• Redefined entire Disney store mobile app to maximize consumer engagement
• Partnered with executive leadership to envision and build future-vision experiences
• Mentored designers and streamlined effective cross-departmental decisions
• Led strategic workshops and presentations to establish vision, goals, and strategy
• Composed user experience, architecture, interaction, design, prototypes, and tests

USER EXPERIENCE / DESIGN Director

Warner Bros.

Burbank, CA . 2007 – 2015
• Directed projects featured at CES, Google Keynote, LA Times, Wall Street Journal
• Oversaw creation of high-profile global enterprise and consumer experiences
• Played expanding leadership role guiding vision, strategy, design, and engineering
• Elevated product quality providing creative direction for new global platforms
• Inspired and led cross-functional teams in collaboration with senior executives
• Promoted for accomplishments, performance, and contributions to business growth

PRODUCT EXPERIENCE / CREATIVE DIRECTOR

RWB Automotive

Santa Monica, CA . 2005 – 2007
Volkswagen, Lexus, Toyota Racing, Formula One
• Drove strategic and creative direction for all product, digital, and marketing solutions
• Headed successful launches of concept cars featured at SEMA and LA Auto Show
• Oversaw client proposals, budgets, and teams, saving company time and resources
• Hired talent and led product experience, interaction, design, and engineering
• Directed video and photo shoots for advertising and communication campaigns
• Engineered innovative products and solutions in collaboration with executives

interactive art director

Ethos Design

Burbank, CA . 2003 – 2005
Intel, Banana Republic, Ferragamo, Saks Fifth Avenue, The Oscars
• Spearheaded vision, strategy, and design for global and iconic brands
• Redefined the way people experience space, information, and architecture
• Innovated product experiences with motion, digital, and interactive media
• Collaborated with product and technology teams, clients, and marketing group
• Fulfilled pivotal role in fueling company success, ensuring exceptional results

USER EXPERIENCE / DESIGN DIRECTOR

Demasque Productions

Beverly Hills, CA . 2001 – 2003
• Orchestrated all phases of consumer experience, strategy, and design
• Ran successful client enterprises and products from concept to launch
• Leveraged comprehensive digital, creative, and interactive expertise
• Crafted new brand experiences ensuring continuity across touch points
• Hired and led creative talent and engineers achieving excellent results
• Capitalized on high-tech multimedia platforms to advance client goals

Art Director

Publicis Groupe

Marseille, France . 2000 – 2001
Home of Saatchi & Saatchi, Leo Burnett, Razorfish, and Rosetta
• Developed original and high-impact ad concepts for premium brands
• Created and authored storyboards, designs, and presentations
• Supported launch of national advertising and marketing campaigns

 

understand

Design thinking

Empathize
Define
Ideate
—
Design
Prototype
Test

Bachelor's Degree

University of California

Los Angeles, CA

Design
• Digital, interactive, motion
• Experience design and engineering
• Human-computer interaction
• Visual communication

2014 - 2016

ABC . CBS . FOX . NBC

Sandra Galvagny
Galvagnized
Surya Success

2014

Mega Minds

Award winning website design

2013 - 2015

CEO Space International

Guest speaker and faculty for business leaders, and recognition for Galvagnized

2012

Online to Riches

Best presentation award

2011 - 2013

Warner Bros.

Lead for winning team of mobile app challenge
Featured projects—CES, LA Times, CNBC, Wall Street Journal
Recognition for contributions to Flixster

2010

Google Keynote

Featured app design at Mobile World Congress

2006

LA Auto Show, Volkswagen

Unveiling of GX3—Cutting edge 3-wheeler concept car

2005

SEMA, Volkswagen

Launch of Project R GT—All new Jetta, Touareg, and Passat