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Surya Success

Creating the future
of eLearning.

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New eLearning technology
to improve cognitive, behavioral, physical, emotional wellbeing.

 
 

DEFINE

Problem

Stress causes a multitude of neurophysiological imbalances. Today’s professionals and business executives go through high levels of pressure and stress, which has a negative impact on their health, performance, success, and results. 

 

ENVISION

Solution

Invented a pioneering eLearning system for peak performance and stress management designed to improve the body's biochemistry and cognitive function, while maximizing leadership, health, and success. 

 

CREATE

Results

Cross-platform interactive learning with monthly themes, weekly modules, daily exercises, progress tracking, and white label solution for companies, universities, and entrepreneurs to develop online courses.
 

 
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Role

Invented concept and built company from ground up, leading every step of process, including strategy, research, user experience, design, content, testing, engineering, marketing, and launch.


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Team

Created and led team of 30
Strategy
User experience
Design
Copywriting
Engineering
Marketing
Creative


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Achievements

Cross-platform
eLearning technology

Responsive website
Mobile application
Apple watch app
In-flight interface
Backend dashboard
Data visualization


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White Label Solution

Created a global eLearning system as a white label solution for corporations, universities, and entrepreneurs to develop customized online courses and programs under their own brand name.


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Online Courses

Designed user-friendly online courses with monthly themes and weekly modules, integrating daily exercises, progress tracking, and corporate workshops to help clients quickly overcome stress and achieve peak performance, health, and success.

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Designing a human experience to improve people's lives.

 
 

CONNECT

Customer insights

Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics


INNOVATE

User-centered experience

Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and engineering


ENGAGE

Visual communication

Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
 


 

Design Thinking

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RESEARCH
Research the challenge, customers and metrics.

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EMPATHIZE
Understand what customers think, feel, do and say.

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DEFINE
Analyze user pain points, wants and needs.

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IDEATE
Explore creative solutions, ideas and strategies.

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PROTOTYPE
Build solutions into testable models or prototypes.

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TEST
Get customer feedback and evolve ideas.

 
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Customer Research

Performed interviews, created online surveys, and led workshops at business growth conferences to research the effects of stress on 500+ executives and professionals. Asked participants questions and gave complimentary 7-day exercises for customer feedback and insights:

• How is stress impacting your life?
• What would you like to improve in your life?
• How did you feel before/after the exercises?

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Pain Points

How is stress impacting your life?
Overwhelm
Frequent Worry
Lack of Focus
Ongoing Procrastination
Easily Irritable
Anxious or Racing Thoughts
Low Energy
Sleeping Problems
Inconsistent Moods
Health Issues

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Wants

What would you like to improve?
Energy
Productivity
Leadership
Performance
Creativity
Wealth
Prosperity
Sleep
Mood
Health

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User Journey

Strategized a simple and intuitive journey to address customer pain points and wants based on research and analysis.


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Information Architecture

Crafted a sound information architecture for an optimal customer experience and seamless navigation.


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Content Architecture

Composed a well-organized content architecture to maximize user engagement and interactive learning, integrating:

• Monthly themes
• Weekly modules
• Daily exercises
• Ongoing evaluations
• Progress tracking


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Online Videos

Created 1 marketing video, 12 exercise videos, and 36 exercise photos, including concepts, scripts, copywriting, content architecture, storyboards, and motion graphics. Hired and collaborated with a videographer and a photographer for the production and editing.

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Brand Strategy

Developed the brand mission, positioning, tagline, personas, personality, and archetype.

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Mobile App

Wireframe Samples


Design Samples


 
 

Decoding human emotion, physiology, and wellbeing with artificial intelligence.

 
 

Facial Recognition

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Heartbeat ECG

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Breathing Pattern

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“You seem to be tired now.
Here’s a breathing exercise to reenergize you in 9 min.”

 
 
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Apple Watch

Wireframes Samples


Design Samples


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Responsive Platform

Design Samples // eCommerce Membership Website


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In-Flight Interface

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Personalization

Chat with your personal AI mentor


Get personalized recommendations


Receive meditations to heal your symptoms


Build your wellbeing playlist collection


Share playlists with friends


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Development


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Engineering

Architected a clear technical strategy and timeline for development. Hired and managed frontend and backend engineers to develop a scalable platform with a mobile responsive interface.

Consumer-facing platform
• Online videos and instructions with photos
• Interactive tracking system to track daily progress
• Weekly evaluations to measure user improvements
• Profile page to view stats, rewards, and settings

Backend admin dashboard
• Content management system with user data visualization
• E-commerce framework with pricing plans and coupon codes
• Admin dashboard to manage users and measure stats

 

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Launch

Prepared for launch with a sales, enrollment, and marketing strategy.


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Results

100% of users experienced cognitive, emotional, physical, and behavioral improvements.


 

             Stress Before Course

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             Wellbeing After Course

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Expansion

Developed an online show, books, and executive retreats to help professionals achieve peak performance, health, and success.