Global platform for entrepreneurs to
build their brand, create online courses,
and achieve peak performance.
DEFINE
Problem
Entrepreneurs go through pressure and stress, because there’s a lack of clear guidance and unified resources to build a successful brand and business with the right quality of life.
ENVISION
Solution
One-stop destination and eLearning system providing entrepreneurs with all the tools they need to build their brand, while improving cognitive, emotional, and physical wellbeing.
CREATE
Results
100% of users have achieved results and the platform also offers a white label solution for entrepreneurs and companies to quickly build their brand, online courses, and videos.
All the tools and resources businesses need to easily launch, grow, and succeed.
LEARN
Performance
Optimal health
Peak performance
Longterm success
BUILD
Business Model
Company vision
Business and profit plan
Sales funnel
CREATE
Brand Strategy
Brand archetype
Positioning and identity
Communication
DESIGN
Website & App
Customer experience
Appointment scheduling
Payment system
ENGAGE
Online Course
Educational content
Daily progress tracking
Lead management
EXPAND
Marketing
TV show or podcast
Blogs and social media
Video press releases
Role
Invented concept and built company from ground up, leading every step of process, including strategy, research, user experience, design, content, testing, engineering, marketing, and launch.
Team
Created and led team of 30+
Strategy
User experience
Design
Copywriting
Engineering
Marketing
Creative
Achievements
Cross-platform
eLearning technology
Responsive website
Mobile application
Apple watch app
In-flight interface
Backend dashboard
Data visualization
White Label Solution
Created a global eLearning system as a white label solution for entrepreneurs, corporations, and universities to develop customized online courses and programs under their own brand name.
Online Courses
Designed user-friendly online courses with monthly themes and weekly modules, integrating daily exercises, progress tracking, and corporate workshops to help clients quickly overcome stress and achieve peak performance, health, and success.
Designing a human experience to improve people's lives.
CONNECT
Customer insights
Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics
INNOVATE
User-centered experience
Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and engineering
ENGAGE
Visual communication
Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
Design Process
Research
Examine user data and create a unified strategy.
Empathize
Understand what customers think, feel, do and say.
Define
Analyze user pain points, wants and needs.
Ideate
Explore creative solutions, ideas and strategies.
Prototype
Build solutions into testable models or prototypes.
Test
Get customer feedback and evolve ideas.
Customer Research
Performed interviews, created online surveys, and led workshops at business growth conferences to research the effects of stress on 500+ executives and professionals. Asked participants questions and gave complimentary 7-day exercises for customer feedback and insights:
• How is stress impacting your life?
• What would you like to improve in your life?
• How did you feel before/after the exercises?
Pain Points
How is stress impacting your life?
Overwhelm
Frequent Worry
Lack of Focus
Ongoing Procrastination
Easily Irritable
Anxious or Racing Thoughts
Low Energy
Sleeping Problems
Inconsistent Moods
Health Issues
Wants
What would you like to improve?
Energy
Productivity
Leadership
Performance
Creativity
Wealth
Prosperity
Sleep
Mood
Health
User Journey
Strategized a simple and intuitive journey to address customer pain points and wants based on research and analysis.
Information Architecture
Crafted a sound information architecture for an optimal customer experience and seamless navigation.
Content Architecture
Composed a well-organized content architecture to maximize user engagement and interactive learning, integrating:
• Monthly themes
• Weekly modules
• Daily exercises
• Ongoing evaluations
• Progress tracking
Online Videos
Created 1 marketing video, 12 exercise videos, and 36 exercise photos, including concepts, scripts, copywriting, content architecture, storyboards, and motion graphics. Hired and collaborated with a videographer and a photographer for the production and editing.
Brand Strategy
Developed the brand mission, positioning, tagline, personas, personality, and archetype.
Mobile App
Wireframe Samples
Design Samples
Decoding human emotion, physiology, and wellbeing with artificial intelligence.
Facial Recognition
Heartbeat ECG
Breathing Pattern
“You seem to be tired now.
Here’s a breathing exercise to reenergize you in 9 min.”
Apple Watch
Wireframes Samples
Design Samples
Responsive Platform
Design Samples // eCommerce Membership Website
In-Flight Interface
Personalization
Chat with your personal AI mentor
Get personalized recommendations
Receive meditations to heal your symptoms
Build your wellbeing playlist collection
Share playlists with friends
Development
Engineering
Architected a clear technical strategy and timeline for development. Hired and managed frontend and backend engineers to develop a scalable platform with a mobile responsive interface.
Consumer-facing platform
• Online videos and instructions with photos
• Interactive tracking system to track daily progress
• Weekly evaluations to measure user improvements
• Profile page to view stats, rewards, and settings
Backend admin dashboard
• Content management system with user data visualization
• E-commerce framework with pricing plans and coupon codes
• Admin dashboard to manage users and measure stats
Launch
Prepared for launch with a sales, enrollment, and marketing strategy.
Results
100% of users experienced cognitive, emotional, physical, and behavioral improvements.
Stress Before Course
Wellbeing After Course
Expansion
Developed an online show, books, and executive retreats to help professionals achieve peak performance, health, and success.