Creating the future
of technology, products,
and experiences.
DESIGN SYSTEMS . MOBILE . WEB . SOFTWARE . WATCH . TV . AI . VR . AR
Worldwide Travel
Design Mission
Launch innovative global experiences
that respond to customer needs and emotions
to make a positive impact in people’s lives.
Process
Research
Examine user data and create a unified strategy.
Empathize
Understand what customers think, feel, do and say.
Define
Analyze user pain points, wants and needs.
Ideate
Explore innovative solutions and sketch ideas.
Prototype
Build solutions into testable models or prototypes.
Validate
Get customer feedback
and evolve ideas.
Design Sprints
Workshop
Research
Business goals
User research and data
Product vision
DAY 1
Empathize
How might we’s
Affinity mapping
User interviews
DAY 2
Define
User personas
Journey mapping
Success metrics
DAY 3
Ideate
Sketches
Product architecture
Ideal solutions
DAY 4
Prototype
Storyboards
Wireframes and designs
Prototypes
DAY 5
Validate
User testing
Product roadmap
Engineering
DESIGN Leadership
Empower teams to be their best. Create a space that fosters creativity, collaboration, and innovation.
Highlights
Built and led teams of 3 – 30+
Headed 50+ products and experiences
360° results and success
DESIGN SYSTEMS . MOBILE . WEB . SOFTWARE . WATCH . TV . AI . VR . AR
Galvagnized
SENIOR DESIGN DIRECTOR & LEADER, 2017 – PRESENT
Leading user experience and product design
innovation for global Fortune 10 companies across
mobile, web, and new technologies.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Lexus & T0yota
Drove creation of design systems and car apps
for Lexus and Toyota owners, including Vehicle Status,
Car Rentals, Digital Key, and Fleet Management.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Walmart
Reinvented omnichannel strategy, design system,
and shopping experience for Walmart customers
across mobile, web, and physical stores.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
NBCUniversal
Directed creation of design systems, products,
and experiences across entire ecosystem and started
innovation lab to explore next generation ideas.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Apple
SENIOR UX DESIGN LEAD, 2016 – 2017, 2020 – 2021
Created design systems for Apple Services
and experiences for 500+ million users, including
global customer support solutions.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Disney
SENIOR UX & DESIGN DIRECTOR, 2015 – 2016
Spearheaded creation of new Disney store
mobile app across iOS and Android, increasing sales
and 5 star user ratings in app store.
STRATEGY . RESEARCH . UX . DESIGN . SYSTEMS . CONTENT . PROTOTYPING . TESTING . ENGINEERING
Surya Success
HEAD OF UX & PRODUCT DESIGN, 2013 – 2015
Launched global eLearning system for
corporate teams and executive leaders to achieve
peak performance and manage stress.
E-LEARNING SYSTEM . Mobile App . In-Flight Interface . Apple Watch
Warner Bros.
UX & DESIGN DIRECTOR, 2007 – 2015
Drove launch of global initiatives and next
generation experiences featured at CES, Google Keynote,
and the Wall Street Journal.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . PROTOTYPING . TESTING . ENGINEERING
WarnerBros.com
New personalized search and discovery experience.
Flixster Social
1st social entertainment discovery platform and social network.
Google Keynote
Mobile app design featured at Mobile World Congress.
YouTube Movies
Personalization ideas for creation of YouTube Movies.
Photo App
1st cross-platform photo sharing application.
TV Interfaces
Next-generation TV and second screen experiences.
Volkswagen
PRODUCT & CREATIVE DIRECTOR, 2005 – 2007
Headed successful launch of GX3, first 3-wheeler
concept car unveiled at LA Auto Show, and next generation
Jetta, Touareg, and Passat featured at SEMA Show.
STRATEGY . RESEARCH . UX . DESIGN . CONTENT . ENGINEERING . BRANDING . MARKETING
ADDITIONAL EXPERIENCE
Interactive
Art Director
Clients
•DirecTV
•Intel
•OPI
•Publicis
Bachelor's Degree
University of California
Los Angeles
Design
• Digital, interactive, and motion
• Experience design and engineering
• Human-computer interaction (HCI)
• Visual communication
Continuing Education
Art Center
College of Design
Product Design
• Advertising
• Brand creation
• Industrial products
• Transportation
