Innovating
the automotive
industry.

Smart Mobile Apps • In-Car Experiences • Responsive Websites

Drove new connected experiences, including global launch of reimagined Lexus and Toyota apps.

AI • Fleet • Car APPS • Rentals • Digital Key

Global Design & Leadership

Executives
Product
User experience
Design
Engineering
Marketing

CONNECT

Human Experience (HX)

Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics

ENGAGE

Customer Experience (CX)

Journey
Experience strategy
Customer research
User data analysis
Persona journeys

INNOVATE

Product Experience (PX)

Function
Product strategy
Architecture
UX . IxD . UI design
Engineering

Design Process

RESEARCH
Examine user data and create a unified strategy.

EMPATHIZE
Understand what customers think, feel, do and say.

DEFINE
Analyze user pain points, wants and needs.

IDEATE
Explore creative solutions, ideas and strategies.

PROTOTYPE
Build solutions into testable models or prototypes.

TEST
Get customer feedback and evolve ideas.

Product Experience

Led and defined entire product vision, design systems, user experience, and accessible design for new products and experiences across mobile, web, AI tools, and in-car technologies, including global Lexus & Toyota apps.

UX & UI Design

Developed information architecture, wireframes, user flows, journey maps, prototypes, Figma component library, interaction, and product design. Designed for accessibility and globalization. Conducted usability studies and user testing to connect with user needs and wants.

Workshops

Partnered with executive leadership. Organized strategy workshops and weekly design reviews with global teams to create alignment across companies, establish unified goals, inspire collaboration, and evangelize future thinking.

STRATEGIC

Business

Product ecosystem
Business and financial goals
Future vision

ANALYTICAL

Research

Current data
New research needed
Hypotheses

BEHAVIORAL

Customers

Personas
Journey mapping
User experience

CREATIVE

Experience

Design systems
Visual product design
Motion interaction

EMOTIONAL

Brand

Positioning
Personality attributes
Brand archetype

PRAGMATIC

Plan

User testing
Product roadmap
Success metrics

Fleet Management

Responsive web and mobile experience
including native app.

Mobile App

Mobile →

Web Experience

Website →

Car Sharing

Responsive web and mobile experience
including native app.

Reinvented
Lexus & Toyota apps
from 2.4 to 4.8
App Store rating.

DEFINE

Problem

Drivers wanted a simpler, more intuitive app that made connecting with their car feel effortless, and the prior app wasn't meeting those expectations.

ENVISION

Solution

Resolved driver pain points and rebuilt the app around their specific needs, creating a faster, user-friendly experience with features they love to use.

CREATE

Results

Brand new Lexus and Toyota apps with a 4.8 App Store rating (up from 2.4), more daily users, fewer support calls, positive reviews, and happy drivers.

Auto App Matrix

Benchmarking 30 auto brands across top features.

	Acura	Audi	BMW	Cadillac	Genesis	Infiniti	Jaguar	Land Rover	Lexus	Lincoln	Mercedes	MINI	Porsche	Tesla	Volvo
Remote commands
Vehicle info
Media & entertainment
Vehicle marketing
Navigation
Payments & finance
Driving & performance
Ownership community
Roadside assistance

	Buick	Chevrolet	Dodge	FIAT	Ford	GMC	Honda	Hyundai	Jeep	Kia	Mazda	Nissan	Subaru	Toyota	VW
Remote commands
Vehicle info
Media & entertainment
Vehicle marketing
Navigation
Payments & finance
Driving & performance
Ownership community
Roadside assistance

Architecture

Defining a new connected vehicle experience.

App Features

Dashboard

Map

Drivers

Profile

Services

Vehicle Status

42 features

Real-time monitoring

Status

Overview
Engine ›
Exterior ›
Tires
Recalls
Service ›

Under the hood

Engine Health

Engine oil
Battery
Coolant
Washer fluid
Transmission fluid
Brake fluid

Access

Exterior

Doors
Windows
Hood
Trunk
Mirrors
Sunroof / moonroof

Appointments

Schedule Service

My dealer
Find a dealer
Appointment
Service history
Reminder notifications
Estimated cost

Connected data

Telematics

Vehicle connectivity
Live data sync
Remote diagnostics
GPS tracking
Usage reports
OBD data

Sustainability

Eco Dashboard

Fuel consumption trends
Efficiency ranking
Eco score over time
CO2 footprint tracking
Trip efficiency breakdown

Remote Services

Fuel Vehicles

Remote Commands

Primary

Start & stop engine
Lock & unlock vehicle
Sunroof & moonroof
Trunk & gas tank
Seat position

Convenience

Hazards
Lights
Windows
Horn
Park

Fuel & EV Vehicles

Climate Control

Temperature

Heating & cooling
Schedule
Defrost
Air flow
Fan speed

Heating & Cooling

Steering wheel
Front seats
Back seats
Rear window defrost
Mirror heating

EV Vehicles

Charge Management

Active Charging

Charging stations
Start charging
Stop charging
Timer settings
Solar power

Battery & Eco

EV & hybrid mode
Vehicle to home
Fuel consumption
Efficiency ranking
Eco Dashboard ›

Vehicle Garage

Garage

Manage Vehicles

Add and remove vehicles
Scan VIN or enter manually
Set vehicle nickname
Activate services
Link to account

Vehicle details

Vehicle Info

Vehicle nickname
Owner's manual
Maintenance plan
Roadside
Concierge

Access

Digital Key

Phone as key
Smart access
Share digital key
Temporary access pass
Revoke access

Map

30 features

Location

Locate Car

Real-time vehicle location
Last parked position
Share location with others
Sound horn or flash lights
Location history
Proximity alerts

Fuel & EV

Stations

Gas stations nearby
EV charging stations
Charger type & speed
Availability status
Favorite stations
Price comparison

Mobility

Rentals

Rent a vehicle
Active rental status
Extend rental period
Return vehicle
Rental history
Damage report

Reserve a Spot

Parking

Find parking nearby
Reserve a spot
Parking timer
Pay for parking
Parking history
Expiry alerts

Discovery

Destinations

Search places
Saved destinations
Recent searches
Share a destination
Send to car
Dealerships

Navigation

Trips

Get directions
Route preview
Add waypoints
Traffic avoidance
Estimated arrival
Trip history

Drivers

4 features

Access control

Add Driver

Invite by email or SMS
Remote access
Navigation sharing
Set access permissions
View driver activity
Remove driver

Performance

Driver Score

Score per driver
Weekly, monthly, 6-month
Safe driving rewards
Insurance discounts
Personal driving goals
Driving behavior breakdown

Family

Family & Safety

Family sharing
Parental controls
Geofence alerts
Speed limit alerts
Curfew notifications
Valet mode

Profile

30 features

Account

Profile photo
Full name
Email address
Phone number
Connected accounts
Language & region

Smart AI

Virtual Assistant

Sync phone book
Voice commands
Natural language input
Command history
Hands-free mode
Wake word activation

Entertainment

Music

Apple Music
Amazon Music
Spotify
Playlist control
In-car audio sync
Radio stations

Alerts

Notifications

Push notifications
Email alerts
In-app notifications
Quiet hours
Notification preferences
Critical alerts

Settings

Preferences

Accessibility
Display & theme
Units (km / mi)
Language
App version

Data & Security

Privacy & Security

Secure login
Location permissions
Data sharing controls
Privacy settings
Delete account

Connected Services

7 features

Home automation

Smart Home

HomeKit
Alexa
Google Home
Garage door control
Smart locks

Emergency

Safety & Alerts

SOS emergency call
Roadside assistance
Crash detection
Stolen vehicle tracking
Emergency contact

Productivity

Daily Life

Contacts
Mail
Calendar
Reminders
Navigation from events

Transactions

Wallet

Lease
Parking
Gas & charging
Subscriptions
Payment methods

Coverage

Insurance

Digital insurance card
Policy details
Claims submission
Coverage summary
Renewal reminders

Assistance

Roadside

Tow truck dispatch
Battery jump start
Flat tire change
Fuel delivery
Lockout service

Usability Testing

Prototype comparison study and findings.

STUDY →

Lexus & Toyota Apps

Drove user experience, product design, and launch of mobile apps.

CONTROL

Remote

Start engine
Lock and unlock doors
Control climate

TRACK

Status

Get vehicle alerts
Track status of vehicle
See tire pressure

SCHEDULE

Service

Track maintenance
Make an appointment
Get a loaner

locate

Stations

Locate gas stations
Quickly pay with app
Plan EV roadtrip

find

Parking

Find nearby stations
Book and pay with app
Remote park car

EXPLORE

Rentals

Find a car to rent
Schedule pickup and return
Manage reservations

Product design

Shaped and led user experience and design across Lexus and Toyota apps for gas and electric vehicles, with accessibility and globalization. Guided and mentored designers.

Prototypes

Explored multiple concepts and prototypes, and ran global user testing. Sample features and interaction are shown in prototype on the right, including light and dark modes for Lexus and Toyota.

Launched Apps

Drove design and development of Lexus and Toyota apps from concept to launch, including design system and component library with branded light and dark modes. See prototype and sample features below.

Prototype →