Created the ideal omnichannel experience for Walmart across web, mobile, and physical stores.
DEFINE
Problem
Customers are experiencing navigational issues, having a hard time quickly finding the right products, and dropping out of a complex checkout flow.
ENVISION
Solution
Create the ideal go-to omnichannel experience for customers across web, mobile, and physical stores, with a user-centered experience.
CREATE
Results
Launch a leading customer experience in the retail industry. Increase user engagement, loyalty, and frequency. Grow sales, revenue, and profits.
CONNECT
Customer insights
Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics
INNOVATE
User-centered experience
Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and engineering
ENGAGE
Visual communication
Marketing strategy
User-focused content
Interactive copywriting
Design: Visual
Creative direction
Design Thinking
RESEARCH
Research the challenge, customers and metrics.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.