experiences for customers
around the world.
Strategy . Experience . Design
I was part of the design team, creating innovative global experiences:
• Fueled product vision, strategy, and design across web and mobile
• Analyzed customer data and insights to inform product design
• Guided usability testing plans in collaboration with research team
• Designed user-centered experiences that generated positive results
• Created new marketing design concepts to connect with customers
Design: UX . IxD . UI
Prototyping and testing
Research the challenge, customers and metrics.
Understand what customers think, feel, do and say.
Analyze user pain points, wants and needs.
Explore creative solutions, ideas and strategies.
Build solutions into testable models or prototypes.
Get customer feedback and evolve ideas.
Research and Data Analysis
Analyzed user research, pain points, and navigational behavior around existing experiences to create new design solutions aligned with customer needs and wants.
•A/B usability tests
Defined key personas across global product ecosystem, to create personalized customer journeys.
Mapped user flows and customer journeys for seamless experiences across mobile, web, and physical stores.
Sample flows for global customer journeys.
User Flow 1
User Flow 2
User Flow 3
User Flow 4
User Flow 5
Responsive design samples for interactive prototypes.
Responsive design samples for new Apple Support experiences across web and mobile.
Conceptualized new campaign ideas, including photo research, copywriting, and design.
Crafted a clear strategy to align the brand experience and design.
This brand archetype is driven to turn ideas into reality.
If you can imagine it, you can create it
Creative brand and company
Sees the big picture
Meaningful, creative experience
Help consumers express their individuality
Designed seamless experiences to support customers around the world, bridging the gap between digital and physical stores.