Galvagnized
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Apple

Creating the future
of technology.

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Designing innovative
experiences for customers
around the world.

 
 
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Role

Strategy . Experience . Design
I was part of the design team, creating innovative global experiences:
• Fueled product vision, strategy, and design across web and mobile
• Analyzed customer data and insights to inform product design
• Guided usability testing plans in collaboration with research team
• Designed user-centered experiences that generated positive results
• Created new marketing design concepts to connect with customers


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Collaboration

Business
Product
Design
Research
Creative
Marketing
Engineering

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CONNECT

Customer insights

Brand strategy
User research
Persona journeys
Design: Thinking
Success metrics

INNOVATE

User-centered experiences

Product strategy
User experience
Information architecture
Design: UX . IxD . UI
Prototyping and testing

ENGAGE

Visual communication

Creative strategy
User-focused content
Interactive copywriting
Design: Visual
Marketing concepts

 

 

Design Thinking

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RESEARCH
Research the challenge, customers and metrics.

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EMPATHIZE
Understand what customers think, feel, do and say.

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DEFINE
Analyze user pain points, wants and needs.

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IDEATE
Explore creative solutions, ideas and strategies.

PROTOTYPE
Build solutions into testable models or prototypes.

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TEST
Get customer feedback and evolve ideas.

 
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Workshops

We organized regular strategy sessions and design reviews with business, product, and research teams to establish a unified vision, align on design solutions, and create a successful roadmap.


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Product Strategy

Collaborated with cross-functional teams to develop:
• Business goals
• Product strategy
• Customer journey
• User experience
• Design studies


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Research and Data Analysis

Analyzed user research, pain points, and navigational behavior around existing experiences to create new design solutions aligned with customer needs and wants.

•Data analytics
•User surveys
•Prototype studies
•A/B usability tests


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Personas

Defined key personas across global product ecosystem, to create personalized customer journeys.


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Customer Journeys

Mapped user flows and customer journeys for seamless experiences across mobile, web, and physical stores.


 

User Flows

Sample flows for global customer journeys.

 

User Flow 1

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User Flow 2

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User Flow 3

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User Flow 4

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User Flow 5

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Product Experience

Designed new global experiences for Apple Support ecosystem across all channels: Mobile, Web, Chat, Email, Phone, In Store. Produced user experience, information architecture, wireframes, messaging, interaction, design, and prototypes for 30+ use cases.


 

Prototypes

Responsive design samples for interactive prototypes.

 

 
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Design

 

Responsive design samples for new Apple Support experiences across web and mobile.

 
 

 
 
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Marcom

 

Conceptualized new campaign ideas, including photo research, copywriting, and design.

 
 

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Brand Strategy

Crafted a clear strategy to align the brand experience and design.

 
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The Creator

This brand archetype is driven to turn ideas into reality.

Motto

If you can imagine it, you can create it

Personality

Innovative
Experimental
Creative
Passionate

Application

Creative brand and company
Sees the big picture
Meaningful, creative experience
Help consumers express their individuality

 
 

Brand Attributes

Innovative
Exclusive
Intuitive
Genuine
Empowering
Original

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Visual Language

Sleek
Modern
Timeless
Minimal
Clear
Engaging

 

Results

Designed seamless experiences to support customers around the world, bridging the gap between digital and physical stores.

 
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