Innovating
the automotive
industry.
Fleet management • In-Car Experiences • Mobile & Web Apps
Creating new connected experiences for
Lexus and Toyota owners, and developing innovative
Fleet, Mobility, and Digital Key technologies.
Collaboration
Executives
Product
User experience
Design
Engineering
Marketing
CONNECT
Human experience (HX)
Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics
ENGAGE
Customer experience (CX)
Journey
Experience strategy
Customer research
User data analysis
Persona journeys
INNOVATE
Product experience (PX)
Function
Product strategy
Architecture
UX . IxD . UI design
Engineering
Design Process
RESEARCH
Examine user data and create a unified strategy.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Product Strategy
Organized strategy workshops, sketch sessions, and design reviews with teams across the company, including executives, product management, and engineering, to establish the product vision, business goals, user experience, and design.
STRATEGIC
Business
Product ecosystem
Business and financial goals
Future vision
ANALYTICAL
Research
Current data
New research needed
Hypotheses
BEHAVIORAL
Customers
User personas
Journey mapping
Opportunities
CREATIVE
Experience
Ideal solutions
Marketing model
Personalization
EMOTIONAL
Brand
Positioning
Personality attributes
Brand archetype
PRAGMATIC
Plan
User testing
Product roadmap
Success metrics
User Journeys
Information Architecture
Usability Study
