Transform GenLife into
an innovator and disruptor in the senior living industry.
DEFINE
Problem
Once a prospective resident makes the decision to move into a senior living community, how they transition from their current living situation into a community environment will influence their short-and long-term customer satisfaction and successful integration.
ENVISION
Solution
Perform a demographic, behavioral, and sociological study to determine the core needs, wants, and desires of prospective residents. Design solutions that address our findings to deliver optimal resident transition experiences and enriched, purposeful senior living.
CREATE
Results
Support people in their aspiration to live useful, engaged, and stimulated lives. Develop new products and services that align with the desires and expectations of a new generation of adults whose senior years may be the most important and impactful years of their lives.
Senior Living Reimagined
Creating human-centered experiences for a new generation of adults around the world whose senior years may be the most important and impactful years of their lives.
Team
Executive
Strategy
Experience design
Communication
Technology
Marketing
Resident services
Designing a human experience
to help a new generation grow into who they want to be.
CONNECT
Human experience (HX)
Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics
ENGAGE
Customer experience (CX)
Insights
Marketing strategy
Interactive copywriting
Communication design
Advertising campaigns
INNOVATE
User experience (UX)
Journey
Product strategy
Architecture
UX / UI design
Engineering
Design Thinking
RESEARCH
Research the challenge, customers and metrics.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Research
Strategy Workshops
Organize strategy workshops for internal alignment and clear goals. People support what they help to create. To transform GenLife into an innovator and disruptor in the senior living industry, everyone must be aligned, explore future-forward solutions, and work together in close collaboration for the greatest good of current/prospective residents.
Design Workshops
Facilitate regular design workshops to foster a culture of design thinking, inspire collaboration, and create successful human-centered experiences for current/prospective residents.
Customer Research
Perform a demographic, behavioral, and sociological study to determine the core needs, wants, and desires of current/prospective residents and create solutions that address all Human Needs.
Human Needs
To create successful resident transition/living experiences, we must understand and address all human needs. People have core needs, some of which take precedence over others. Our most basic needs are Physiological (physical survival), which are the first that determine our behavior and actions. Once that level is fulfilled, the next level up is Safety, after which come Love/Belonging, Emotional, Cognitive, Aesthetic, Self-Actualization, and Self-Transcendence.
Self-Transcendence
Altruism
Benevolence
Help others self-actualize
Magnanimity
Philanthropy
Self-Actualization
Creativity
Personal growth
Self-fulfillment
Problem solving
Seeking peak experience
Aesthetic
Beauty
Elegance
Balance
Radiance
Sublimity
Cognitive
Knowledge
Meaning
Self-awareness
Intelligence
Subjectivity
Emotional
Self-esteem
Confidence
Recognition
Faith
Reputation
Love/Belonging
Affection
Family
Relationships
Friendship
Community
Safety
Health
Insurance
Financial security
Employment
Resources
Physiological
Air
Shelter
Food
Water
Sleep
Resident Transition Experience
A resident's transition experience will determine their short-term satisfaction and integration. Interview current residents about their transition experience to optimize the experience for prospective residents. Method: In person interviews and online surveys.
Resident Living Experience
A resident's living experience will determine their long-term satisfaction and integration. Interview current residents about their living experience to optimize the experience for current/prospective residents. Ask prospective residents what they want and need from community living. Method: In person interviews and online surveys.
Empathize
Survey Results // Resident Transition
Example: Interviewed my mother who is 76 and would like to transition into a community environment in the near future.
Survey Results // Resident Living
Example: Interviewed my mother who is 76 and would like to transition into a community environment in the near future.
Define
Personas
Develop personas that represent current and prospective residents:
• Who are the current and prospective residents?
• What personality archetype are they?
• What do GenLife communities help them accomplish?
• How do GenLife communities make them feel?
Persona 1
Maturist
• Age: 76, female
• Prior profession:
Linguist professor
• Single, divorced
• Lives in France
GenLife
allows me to:
Take photography workshops
Study art and design
Go on movie and museum outings
Do yoga and breathing exercises
Stay up to date with technology
GenLife
makes me fees:
Happy
Comfortable
Fulfilled
Harmonious
Autonomous
Persona 2
Baby Boomer
• Age: 64, male
• Prior profession
Veterinarian
• Single, widow
• Lives in Seattle
GenLife
allows me to:
Have manual activities
Enjoy cultural outings
Lead workshops on caring for pets
Participate sports activities
Learn arts and crafts
GenLife
makes me feel:
Empathic
Friendly
Connected
Respected
Intelligent
Persona 3
Young Baby Boomer
• Age: 55, male
• Prior profession:
Automotive Technician
• Married
• Lives in Boston
GenLife
allows me to:
Stay fit and healthy
Develop new language skills
Travel and enjoy group outings
Make new friends in the community
Be connected with online activities
GenLife
makes me feel:
Healthy
Competent
Stable
Social
Energized
Ideate
Resident Transition Innovation
Design solutions that address our research findings to deliver optimal resident transition experiences for enriched, purposeful senior living.
COMMUNITY TYPES
Resort style living
Residential living
Assisted living
Skilled nursing
Memory care
Affordable
MATCHING SERVICES
Activities and amenities
Scenery (e.g. seaside, countryside...)
Multi-generational housing
Interests and passions
Personality type
Wellness programs
FINANCIAL
Private funds
Care insurance
Medicaid
Crowdfunding
Sponsorship
Contests and awards
RELOCATION
Planning
Counseling
Packing
Transportation
Decoration
Community
Resident Living Innovation
Address all Human Needs based on research findings:
Self-transcendence
Self-actualization
Aesthetic
Cognitive
Emotional
Love/belonging
Safety
Physiological
Living Environment
Amenities
Care options
Outdoor/indoor setting
Resort style living
Multi-generational
Fitness training
Dining and nutrition
Wellness programs
Activities
Philanthropic
Spiritual
Creative
Professional
Intellectual
Social
Cultural
Physical
Technology
Artificial intelligence
Multi-sensory education
Interactive study rooms
Health/fitness tracking
Memory care innovation
Virtual/augmented reality
Motion sensors
Robotic assistance
VARIOUS
Personalized counseling
Continuing education
Passion career placement
Discussion groups
Creative programming
Spa and beauty treatments
Travel and exploration
Fundraising
Test Solutions
Address Resident Feedback
Test solutions with current and prospective residents for insightful feedback and evolve ideas accordingly.
Launch
Develop and implement solutions that were tested, evolved, and generated the most favorable results to support people in their aspiration to live useful, engaged, and stimulated lives.
Expand
Continue evolving with design thinking to develop new experiences, products, and services that align with the desires and expectations of a new generation of adults whose senior years may be the most important and impactful years of their lives.
