Galvagnized

Apple Research

Understanding
customers.

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Data Analytics
Quantitative research
500+ million users

 
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User Survey
Quantitative research
36 users

 

 

Question 1

What do you believe is the main purpose of this experience?


Sampling of results

Provide Solutions

Guide customers to the best, relevant, and immediate solutions.

Fix Problems

Easily diagnose, troubleshoot, and get help resolving issues.

Self-Solve

Empower customers to quickly self-solve, anywhere.

 

 

Question 2

How easy do you feel it was to resolve your issue? 

1

Very Difficult

0%

2

somewhat Difficult

24%

3

neither easy/difficult

24%

4

somewhat easy

33%

5

Very easy

28%

 

 

Question 3

Was it the experience you expected?

1

Very Difficult

9%

2

somewhat Difficult

30%

3

neither easy/difficult

48%

4

somewhat easy

9%

5

Very easy

3%

 

 

Question 4

Were any parts of the experience not what you expected?


Sampling of results

Navigation

Hard to navigate with too many steps and questions.

Features

Appointment scheduling and finding the correct path.

Design

Complex interface with visual and cognitive overload.

 

 

Question 5

What do you think is the most important improvement that needs to be made?


Sampling of results

Seamless Experience

Easier, quicker, and simplified access to the right solutions.

Smart Interface

Customer-centered experience that responds to specific needs.

Personalization

Relevant contact options supporting customer journey.

 

 

Question 6

Do you have any other feedback about the current experience?


Sampling of results

Make the experience more:

  • Intuitive

  • Relevant

  • Simple

  • Approachable

  • Beautiful

 
 

 
 

Bring the best support
solutions to each customer
exactly where they are.

 
 
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Usability Testing
Qualitative research
10 users

 

 

We conducted an A/B user test of 3 prototypes to determine which flow was preferred and most effective.

During in-person sessions, users thought out loud while completing tasks and answering questions.

Team members were invited to watch the sessions remotely and ask follow-up questions as needed.

 

 
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