Innovating
the automotive
industry.
Responsive Websites • Mobile Apps • In-Car Experiences
Created new connected experiences for
Lexus, Toyota, and global automotive brands, including:
Fleet • Car Sharing • Rentals • Digital Key
Collaboration
Executives
Product
User experience
Design
Engineering
Marketing
CONNECT
Human experience (HX)
Purpose
Brand strategy
Values, needs, emotions
Experience design
Success metrics
ENGAGE
Customer experience (CX)
Journey
Experience strategy
Customer research
User data analysis
Persona journeys
INNOVATE
Product experience (PX)
Function
Product strategy
Architecture
UX . IxD . UI design
Engineering
Design Process
RESEARCH
Examine user data and create a unified strategy.
EMPATHIZE
Understand what customers think, feel, do and say.
DEFINE
Analyze user pain points, wants and needs.
IDEATE
Explore creative solutions, ideas and strategies.
PROTOTYPE
Build solutions into testable models or prototypes.
TEST
Get customer feedback and evolve ideas.
Product Experience
Directed entire product vision, design systems, user experience, and visual design for new products and experiences across web, mobile, and in-car technologies. Organized strategy workshops and weekly design reviews to create alignment across companies, and mentored teams for optimal results and unity. Conducted usability studies and user testing to connect with customer needs and wants.
STRATEGIC
Business
Product ecosystem
Business and financial goals
Future vision
ANALYTICAL
Research
Current data
New research needed
Hypotheses
BEHAVIORAL
Customers
Personas
Journey mapping
User experience
CREATIVE
Experience
Design systems
Visual product design
Motion interaction
EMOTIONAL
Brand
Positioning
Personality attributes
Brand archetype
PRAGMATIC
Plan
User testing
Product roadmap
Success metrics
Fleet Management
Responsive web and mobile experience
including native app.
Car Sharing
Responsive web and mobile experience
including native app.
Mobile Apps
For Lexus and Toyota owners.
Prototype 1
Prototype 2
Prototype 3
